V Peace Ambassador Program

Dan Koelsch,

Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives.


To promote the series, ABC.com has created a “Peace Ambassador Program”. What you get by signing up is breaking news about the Visitors. There are two videos from the Visitors themselves talking about the program, so check it out below:




Normally I wouldn’t even bother to mention something like this, since it seems to be a very simple online marketing plan. However, there is some speculation in our forum and on Unfiction that this might turn into a viral campaign or ARG. ABC has done it before with LOST, so it is possible, especially since both the series and the Peace Ambassador Program look to have a LOST-ish feel to it.


You can check out the first 9 minutes of “V” right here:



“V” debuts next Tuesday, November 3rd at 8/7c on ABC.

Viral Marketing

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