Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
Top 5 Things We Learned About “Dawn Of The Planet Of The Apes” At WonderCon 2014 Press Conference April 22, 2014April 22, 2014On Saturday, Matt Reeves, Keri Russell, Gary Oldman, and returning star Andy Serkis stopped by for a press conference to promote Dawn Of The Planet Of The Apes during Wondercon. During their press tour, they talked about their connection to the original film, how the human characters have evolved in… Read More
What the Deuce? Humans Only at the Writers Guild Awards January 11, 2010January 11, 2010Yep, it’s definitely the awards season. With 2009 behind us, it’s time to look back at the best films of the year, and yet another organisation, the Writers Guild of America, have announced their nominees for the best screenplays of the last year. Up for the award of the best original… Read More
Todo Movies App Reminds You Of Upcoming Movies June 14, 2012June 14, 2012I recently became the proud owner of an iPhone. With so many apps at my disposal it’s really hard to choose which ones to download before I max out my GB on it. But I’ll need to make room for an app that allows me to keep track of upcoming… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D