Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
Nationwide Repo Men Screenings For Registered Hunters! March 13, 2010March 13, 2010Universal Studios will be hosting multiple screenings of Repo Men for registered Repo Men, in select areas. The Union announced earlier today a list of areas which will be holding the event and how to obtain tickets. It’s described as a training video staring Level 5 Repo Men Remy and… Read More
Iron Man 2 Already Earns $100 Million Worldwide Before Even Opening In America May 2, 2010May 2, 2010There’s still 5 days to go until Marvel’s Iron Man 2 opens here in the United States, but it has already crossed the $100 million mark after its opening weekend in 53 locations around the world. Get the full details after the break. Read More
“Brave” Review: Pixar’s Wonderful Heroine Looks And Feels Familiar June 19, 2012June 20, 2012Pixar is looking to pick itself up after the tame and harmless Cars 2 with their first fairy tale based feature Brave. While the visuals and the score are magificent, the problem with Brave is that it tries to sell itself as a Pixar film, but the product feels a… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D