Follow In the Footsteps of Sherlock Holmes Dan Koelsch, November 18, 2009 How’s this for a tourist attraction? The VisitBritain tourist agency is teaming up with the new Sherlock Holmes to help you plan a unique tour of London fit for any Holmes fan. When you go to the agency’s page dedicated to the campaign, you can actually see an interactive map of the many locations around Britain that are in the film and the character’s other stories. Among the many famous Holmes-themed locations in London, the map includes the iconic 221B Baker Street, original home to Holmes, and current home of the Sherlock Holmes Museum, as well as St. Paul’s Cathedral, which is featured in the film. The site has entire itineraries if you’re not great at planning. If I were travelling to London, I would definitely use this guide. When I think London, I think Holmes, so I can’t imagine missing out on these spots, including the Sherlock Holmes Pub. Check out the site for more useful information, including details on Sir Arthur Conan Doyle and the books, as well as practice things like links to hotels. This a great way to promote Sherlock Holmes and tourism for London, and both should see the benefits of cross-promoting. Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. Viral Marketing Sherlock Holmes
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More
Final 3rd Part of TRON: Legacy Banner Revealed November 5, 2010November 5, 2010On Tuesday, the first of three posters were revealed that make up one big TRON: Legacy banner. After the second was released on Wednesday, the film’s Facebook claimed they would post the last poster once they reached 200,000 fans. While they are stil 20,000 off their goal, the UK page… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More