New Lost Teasers Reveal Secrets! (Or Do They?) Dan Koelsch, January 15, 2010January 16, 2010 OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. I love how the there’s a single message in all of the show’s advertising now matter what kind of commercial they do. And that message is: You want answers? We’ll give you answers. These comical teasers play on that idea, and while simple, I think they are very effective. Be sure to check out Lost’s final season premiere on February 2nd at 8/7c on ABC. Viral Marketing LOST
Check Out This Real Life Jarvis From Iron Man April 7, 2010April 7, 2010The Boston Globe has a story about a 27 year old tech support worker named Chad Barraford who created a “digital life assistant”. What’s interesting about the story is that the assistant is a computer program that communicates with Chad and is integrated with his home, similar to the JARVIS… Read More
How to Ruin a Viral: Make It “Official” May 27, 2009July 18, 2010What’s the best way to ruin a viral for a film? Slap the film’s logo on it. Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More