The Office: Kathy Bates Buys Dunder Mifflin Corey, January 31, 2010January 31, 2010 NBC’s The Office is probably one of the funniest shows on TV right now, which is sadly one of the last great things NBC has going for it. The Office is about a camera crew following and documenting the events that happen at the paper supply company Dunder Mifflin. Dunder Mifflin has many branches throughout the American Northeast with a branch in Scranton, Pennsylvania, the branch the show focuses on. This branch is run by Michael Scott who is played by Steve Carrell who can be funny, annoying and, serious all within the same scene. The Office is in the midst of it 6th season and for those who are unfamiliar with the show, Dunder Mifflin was just bought out, but by whom? Kathy Bates. No, not actually Kathy Bates but, Jo Bennett, the character she plays in The Office. Jo Bennett is the Chief Executive Officer of Sabre Corp, a printer selling company, and on their main website Sabre Corp announces the acquisition of Dunder Mifflin. The website itself seems brand new with no clickable links (yet) and a very basic layout. The links you can click say “Come back soon for a Brand New Sabre Corp!”. Dunder Mifflin’ own website (around since 2007) really has no mention of company being bought out my Sabre Corp. I had to look for a while but eventually came across the news letter mentioning the future of Dunder Mifflin. Here is the news letter: FROM: Dunder Mifflin ManagementTO: All Dunder Mifflin EmployeesSUBJECT: Dunder Mifflin Joins Sabre Dear Colleagues, By now you have probably heard stories regarding the ownership of Dunder Mifflin. Allow us to take this opportunity to shed some light on our company’s future. We are very pleased to announce that Dunder Mifflin will be joining the Sabre Corporate family. This marks a high point in our company’s history. Rest assured that Sabre will do all they can to make this transition as smooth as possible. At this time, it is important that we keep our focus on our every day activities and continue to deliver the kinds of results that have made Dunder Mifflin what it is today. It is an exciting time, and these are exciting possibilities. We are confident that you, our employees, are the best team to face the challenges and seize the opportunities that lay ahead. This promises to be a very exciting journey for all of us.Regards, Dunder Mifflin Management Hopefully we’ll see more of the site as the season progresses. The Office airs at 9/8c Thursdays on NBC. Viral Marketing Kathy BatesNBCThe Office
Get a Free Early Screening To “Paul” If Your Name is Paul (and you live in the UK) February 2, 2011February 2, 2011Those Brits across the pond already have it good by getting to see Universal’s alien comedy Paul a full month before theaters get it in the States. Now HeyUGuys blog has a contest where Britons can see it even earlier if their name is Paul. Get the details after the… Read More
District 9 Facebook Page Posts Mysterious Video, But Not For District 9 February 21, 2011February 21, 2011It’s not about District 10, either. In fact, the video is in no way related to District 9, or any of the filmmakers behind the movie. It is, however, tied to Sony Pictures, the studio behind the District 9 campaign. This silent and mysterious video is from no other than… Read More
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More