Hell Is Nigh For Dante’s Inferno Iain Welford, February 3, 2010 Whoa, this is pretty cool! Thanks to our friends at ScreenRant we’ve found a Viral Website for the new EA game Dante’s Inferno.EA has managed to collaborate with 6 websites to weave a picture into their HTML code. It’s pretty clever and of course it doesn’t hurt the 6 websites traffic, either.The idea is simple, really. You head on over to the website, right click and get the code. We’ll look at the first one here. Go to the Digg homepage, right click and view the page source where you will see a picture embedded in the code along with a website URL, hellisnigh.com and the passcode.Heading on over to the website, you’ll see a prompt for your passcodes, the first of which is excommunicate. There are 5 more. When you have entered all 6 you will be presented with your reward (we’ll keep that bit a secret). Have a look at the site list and passwords below. Check each one out to reveal a different picture!Password No 1: excommunicate @ digg.com Password No 2: scythe @ dailymotion.com Password No 3: grafter @ gamespot.com Password No 4: styx @ ign.com Password No 5: unbaptized @ gamesradar.com Password No 6: alighieri @ wwe.comDante’s inferno is the Video game adaptation of the book Inferno, the first part of Dante Aligheri’s masterpiece The Devine Comedy. The player controls Dante, who is trying to save his other half, Beatrice from Lucifer himself. Dante’s inferno is available from the 9th of February but in the meantime why not enjoy this Super Bowl Trailer. Viral Marketing dante's inferno
Tron Legacy Viral: Arcade Postcards Being Mailed Out July 1, 2010July 1, 2010Comic-Con is just a few weeks away, so it shouldn’t be a surprise that the Tron Legacy viral campaign has started up again. This week, postcards for various Encom International classic arcade games were sent out to various people, and it looks like they have a code on them. Get… Read More
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More
“The Internship” Earns Rare Homepage Placement On Google February 14, 2013February 14, 2013If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean… Read More