Tron Legacy: Mystery Package Arrives Nick Butler, February 16, 2010October 18, 2011 The viral world has been buzzing for the past day over a series of packages arriving at different people’s locales, all of them are related to the upcoming Tron Legacy. Well, now MovieViral can join in. Today we received a package containing a yellow diamond (“Yes” bit), like the one from FlynnLives.com/ZeroHour. If you missed out on the initial buzz, check out this article to catch up. Check the diamond out after the jump.Below is the bit we received:The diamond was packaged with shredded paper, with notable pieces different from the rest. Here’s the scan:I’ve been working with Unfiction to see if this is in fact a message, but here’s what I’ve gathered so far.I can’t confirm my hunch, but it seems they’ve shredded their original mailing list. I’m almost sure the St- is from “States,” because if you look at the 4th down there is a beginning of an ‘a’. Also, I got a piece of a sticker mailing label – and on the far left piece, I see “Bu,” making me think of my own name – Butler. That could probably be confirmed by others who see the first two initials of their name.However, the piece in the middle I have no idea. There’s a period, so I think it’s a message. Not to mention two consecutive n’s, which occurs in “Flynn.” We may not be able to get all the pieces together, if it is a message. And its clear not everyone got strips of it.As our previous article says, “Zero Hour” falls on February 24th, 2010 and many bloggers believe that this is when we will get the new trailer for Tron Legacy.UPDATE: I thought I’d add these images from Unfiction of the other viral bits sent to people.Blue bit from HipsterGarbage:Red bit from RobMagus:So what do you think? Do you think this is more than just a countdown? Leave a comment. Viral Marketing Flynn LivesMailSite NewsTron LegacyZeroHour
Intro to “9” Viral Campaign June 17, 2009July 7, 2009The trailer for Tim Burton’s latest freak show film 9 has been attached to pretty much every major film this summer. But don’t think Focus Features, the studio behind the computer-animated film about rag dolls in a dystopian future, is settling for just regular ads. The film now has both a… Read More
“Chronicle” Viral Sends People Flying Over New York City Skyline January 30, 2012October 7, 2013It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More
I got a blue one in the mail. I have no idea why I got one and I don’t see any message at all. Just the /zerohour.
@VanGoghX – It’s made of a light wood, I believe.@Josh – You must be registered at 42Entertainment.com. And double check your packaging just to be sure.
I’m not registered to my knowledge. And there is nothing special in my packing. I don’t know what’s up with this but they paid $5.55 for priority mail to ship me this..so I doubt they sent out a lot.
Does it have your name on it? I’ve heard people saying they moved since they’ve registered on 42Entertainment.com. In any case, it seems you’re now involved 😀
Thx for the 42Entrertainment.com tip. Was wondering how you lucky bastards got one of these. 🙂 I’ve been visiting blog sites where people have gotten bits of their own and have asked them to look for additional text in the packing paper and directing them here. Maybe we’ll get additional clues.
The blue bit is neutral (neither 0 nor 1). Red is zero/off/no. Yellow is one/on/yes. A true binary state consists of two possibilities, not three. But for the movie a bit would generally be inactive and neither on or off until asked a question or making an exclamation. Soooooooo, the binary countdown shows 0’s and 1’s (like a true binary number).
In case noone else has noticed… at the zerohour countdown page, scroll down. There’s something being revealed underneath the counter!!! Anyone wanna guess what it may be?