Pre-Roll Ads May Affect Viral Videos Alex Gerage, February 20, 2010 If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional advertising tactic has made a seamless transition to new media. Find out more after the jump. Louderback’s article does a good job explaining why the pre-roll is, in many ways, becoming a new standard in online advertising. Recent trends have shown pre-rolls are not only enjoying an increased presence preceding online video like TV shows, but the media has also infiltrated major online gaming websites. Furthermore, Louderback’s most important analysis comes when he discusses the implications of the pre-roll trend on viral videos:“Unfortunately, I’m afraid they also depress video sharing and snacking — which is ultimately how a video goes viral, and how new creators build audiences. We’ll soon find out whether this is true, because it appears that YouTube will put pre-rolls on many of their more popular producers as well, including the ones that benefit most from virality.” I agree with his assessment that pre-rolls might negatively impact the future of viral videos. Are people going to be willing to wait an additional 15 seconds to watch a 10 second YouTube clip? As minimal as it sounds, I don’t think so. At least not at the rate videos are currently consumed. The focus then will be placed back on content creators to convey a message that communicates their video as being so vital to watch, it is worth waiting through advertisements. How do you feel about the impending expansion of pre-roll ads? Will they affect your online video consumption habits? Voice your opinions in the comments section below. Viral Marketing YouTube
Viral Video Round Up: Wall-E, The Dark Knight, Steven Spielberg, Prometheus, And More! January 16, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Help Disney Celebrate The World Premiere of “Pirates of the Caribbean: On Stranger Tides” And Win Prizes! May 6, 2011Tomorrow, Saturday May 7th, will be the world premiere of Walt Disney Studios’ Pirates of the Caribbean: On Stranger Tides, the fourth installment in the lucrative action adventure franchise, and it will be held of course at Disneyland. To celebrate, Disney is letting you get involved with Twitter and the… Read More
The Viral That Became More October 10, 2009October 10, 2009(Editor’s Note: This article is written by guest writer Kristopher Stoltz, a member of our forum) If you’re a fan of Virals, then there’s 3 viral campaigns you should know and respect: 1. Blair Witch viral 2. The Dark Knight viral 3. LonelyGirl15 viral Confused on the last one? Never… Read More