New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! Caleb Hamilton, February 14, 2013February 15, 2013 Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop…
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? Caleb Hamilton, February 6, 2013February 6, 2013 Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last…
Featured App: A Viral Campaign Contained in “Star Trek Into Darkness” App Caleb Hamilton, February 3, 2013February 2, 2013 Paramount Digital Entertainment released its Star Trek Into Darkness mobile app this week on the Apple App Store and Google Play Store. Using new technology created by Qualcomm Labs, Inc., users will be able to unlock content from the film by participating in scavenger hunts and other real-world missions which…
Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App Caleb Hamilton, January 8, 2013January 8, 2013 The Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from…
Caleb’s Top 10 Best Films of 2012 Caleb Hamilton, December 31, 2012December 31, 2012 This year, we saw Earth’s Mightiest Heroes come together for the first time ever. The legend of a man who dresses up like a bat came to an end. We watched a group of friends fall apart after acquiring strange abilities from a hole in the ground. The world watched…