News “TRON: Legacy” Roundtable Interview with Producers Sean Bailey and Steve Lisberger, and Director Joseph Kosinski Michael Lee, December 7, 2010December 14, 2010 Joseph Kosinski was the guiding light for TRON: Legacy, his vision and sense were able to bring a technologically advanced world from getting out of hand. In this round table interview he shared his vision of the film, thoughts on the score, and since this is a viral site, his…
News “TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer Michael Lee, December 4, 2010December 6, 2010 TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You…
“Tron Legacy” Viral Campaign’s Final Countdown Michael Lee, December 1, 2010December 1, 2010 After weeks of Internet viral activity, the Tron Legacy viral campaign hits the streets once again. We are only 16 days away from the big release and now the two-year viral campaign is coming to a close. The FlynnLives website has been updated with a message saying “The Final Countdown”…
“Jackass 3.5″ To Launch Online in March 2011 Michael Lee, November 30, 2010November 30, 2010 Jackass 3 was the biggest surprise of October, grossing over $50 million on its opening week alone and $155 million overall. So it’s no surprise that there was some additional footage lying around that would be used for the follow-up Jackass 3.5. Now Paramount in association with MTV has plans…
Trailers Weekly: “Hop”, “Mars Needs Moms”, “Cowboys and Aliens” Special Edition Michael Lee, November 27, 2010November 27, 2010 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Since it is a holiday week, there were only…