“Veronica Mars Movie” Viral Review Michael Lee, March 17, 2014March 16, 2014 The Veronica Mars Movie isn’t just any ordinary TV series that made the jump to a full length feature film. It is a film that is entirely funded by unpaid viral marketing fans, thanks in part to a KickStarter campaign launched by show creator Rob Thomas and series star Kristen…
“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads Michael Lee, March 16, 2014March 15, 2014 The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time…
Trailers Weekly: “The Normal Heart”, “Chrononaut”, “Noah”, “The Grand Budapest Hotel”, and More Michael Lee, March 15, 2014 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from The Normal Heart, Chrononaut,…
“Veronica Mars” Film Funded By Kickstarter Opens In Theaters Today Michael Lee, March 14, 2014 The first fully funded major motion picture project funded by Kickstarter opens in theaters today. The Veronica Mars movie has the internet to thank for that, for without they generous funds, they would not be here. It’s success on Kickstarter instantly went viral. The fact that they were able to…
Five Things We Learned At Tyler Perry’s “The Single Moms Club” Press Conference Michael Lee, March 14, 2014 I’ll just throw it out there, I haven’t seen a single Tyler Perry movie in my life. However I can understand it’s appeal to the target demographic. While Perry’s films don’t exactly scream blockbuster tentpoles, they have made more then enough money at the box office, sometimes they even earn…