Category: ARGs & Campaigns

The Viral Campaign for “Thor” and “The Avengers” Begins in Chicago

The Viral Campaign for “Thor” and “The Avengers” Begins in Chicago

I had the opportunity to attend the Chicago Comic and Entertainment Expo at the massive McCormick Place convention center this past weekend, and while the focus of the three day convention was primarily comic books, the heavy presence by Marvel presented a few movie related surprises. Not only was Thor himself, Chris Hemsworth, the show’s…

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Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself

Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself

To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has been created to let the…

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