‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company Michael Lee, June 22, 2012June 22, 2012 Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is…
“Brave” Press Conference: Kelly MacDonald And Co. Speak About Animal Changing Moms, Pixar, And More Michael Lee, June 22, 2012June 22, 2012 Brave is now out in theaters (read my review of the film here), and the film’s stars got a chance to sit down and talk about the film with various members of the press just hours before the film christened the opening of the new Dolby Theater (formally the Kodak…
“The Amazing Spider-Man” Viral Event Leads To Fan Screening Details Dan Koelsch, June 22, 2012June 22, 2012 As we expected, The Amazing Spider-Man had a viral event yesterday that lead to news of fan screenings in just over a week. I’m not going to spoil it above the fold, so get the full details after the jump.
Ted: Play “Fists of Furry” Game and Listen to Remix of “Thunder Buddies” Song Dan Koelsch, June 21, 2012June 20, 2012 The raunchy comedy Ted, about a teddy bear that came to life 27 years ago, opens next weekend in theaters, and Universal has a few online updates to promote the film. There’s an online game where Ted fights other famous talking bears from television and film, as well as a…
“The Walking Dead” Creator Designs Zombie-Proof Car For Hyundai Alex Gerage, June 20, 2012 Robert Kirkman is single-handedly preparing us for the zombie apocalypse. In May, he announced The Walking Dead Escape: San Diego, a massive zombie-themed obstacle and survival course held in Petco Park. Now, we learn he’s partnered with Hyundai and designed a Zombie Survival Machine, a concept version of the carmaker’s…