Category: Viral Marketing

Warner Bros. Grows Bacteria Billboard For “Contagion”

Warner Bros. Grows Bacteria Billboard For “Contagion”

Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that actually grew bacteria and mold…

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Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights

Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights

Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the note warned, the primary viral…

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