Category: Viral Marketing

New Study: Film Marketing and the ‘Net

Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they get their information. The study…

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2012: Cliff Notes

2012: Cliff Notes

ThisIsTheEnd has a terrific summary of all the happenings from the viral arena knows as 2012. And here they are! The Institute for Human Continuity (otherwise known as The IHC): Know the world is ending in 2012, and working to “preserve a small population” so humanity doesn’t go extinct. They’re running an election for the…

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