Category: Viral Marketing

How “The Secret Life Of Walter Mitty’ Viral Campaign Got Turned Upside Down (But All For A Good Cause)

How “The Secret Life Of Walter Mitty’ Viral Campaign Got Turned Upside Down (But All For A Good Cause)

We’ve recently seen how Paramount Pictures has basically changed the way we view viral marketing campaigns when they put Anchorman 2: The Legend Continue‘s headlining character, Ron Burgundy, as the face of Dodge ads, Ben and Jerry’s ice cream, museum exhibits, and news broadcasts ranging from local to nationwide. That’s quite a budget to work…

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‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence

‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence

Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn (Chris Cooper), who was no…

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‘RoboCop’ PSA Aims To Kill Drunk Drivers

‘RoboCop’ PSA Aims To Kill Drunk Drivers

In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus the sight of a half-man…

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Viral Video Round Up: Year-End Mash-ups, The Hobbit, Sherlock vs. Doctor Who, and More!

Viral Video Round Up: Year-End Mash-ups, The Hobbit, Sherlock vs. Doctor Who, and More!

The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. Check out this week’s videos after the break.

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A Quick Recap Of My First Time At Butt-Numb-A-Thon

It’s taken me several days to get back to normal and compose my thoughts after attending my first ever Butt-Numb-A-Thon in Austin, Texas. Held every December since 1999, the event is hosted by Ain’t It Cool‘s Harry Knowles in order to celebrate his birthday, and it’s a 24 hour movie marathon featuring an eclectic mix…

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