‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices Michael Lee, October 21, 2014October 21, 2014 What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger…
Viral Video: SNL Parodies Dystopian YA Novels With ‘The Group Hopper’ Michael Lee, October 13, 2014October 13, 2014 The third episode of Saturday Night Live marked the return of SNL alum Bill Hader. While the episode was definitely better than the season’s first two, I’m sure everyone was waiting for Stefan to give out his latest New York hot spot suggestion. But there were some other highlights seen…
Trailers Weekly: ‘Camp X-Ray,’ ‘Electric Boogaloo,’ ‘LFO,’ ‘Focus,’ And More Michael Lee, October 11, 2014 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Camp X-Ray, Electric Boogaloo: The…
Features Steve Carell, Jennifer Garner And Cast Of Disney’s ‘Alexander’ Share How To Not Have A ‘Very Bad Day’ Sabina, October 9, 2014October 9, 2014 Turns out having bad days can be a lot like the one the Cooper family lived in Disney’s latest live-action family picture. The ensemble of Alexander and the Terrible Horrible No Good Very Bad Day shared their tales of how they deal with rough patches in life. Hit the jump for…
Watch The ‘Big Hero 6’ Sizzle Reel Shown At NYCC Michael Lee, October 9, 2014October 9, 2014 Of the trailers we have seen promoting Big Hero 6, the most recent one has shown the most footage of the masked villain, Yokai. With Disney’s latest animated film making yet another press tour over at the New York Comic-Con, the studio was kind enough to show audiences brand new…