No Hall H Panel For Marvel Studios At Comic-Con Dan Koelsch, June 22, 2011 Early last week, we told you that many major movie studios had decided not to devote their marketing efforts towards this year’s San Diego Comic-Con, and others were still on the fence, including Marvel Studios. Many of us thought there was no way Marvel could back out of Comic-Con with…
Super 8 Viral Recap and Review Dan Koelsch, June 16, 2011June 16, 2011 The Super 8 viral campaign and ARG has come to an end as the movie enters its second weekend in theaters, and now it is time to look back and try to make sense of it all. For many of our readers, you may know that the viral campaign for…
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? Dan Koelsch, June 13, 2011June 13, 2011 The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean…
Win a Trip to Comic-Con Thanks to “Immortals” Facebook Page Dan Koelsch, May 20, 2011 Do you think you are worthy of being a Greek God? The people behind the upcoming action period piece Immortals want to know, as Relativity Media (along with Fandango and Archaia Entertainment) hosts a contest through the film’s Facebook Page that let’s you explain yourself for a chance to win…
Nerd Herd To Open Shop At Comic-Con (Updated) Dan Koelsch, April 11, 2011April 13, 2011 Briefly: San Diego Comic-Con 2011 may still be over three months away, but we just got word from Chuck himself that the NBC show will feature its fictional Geek Squad-ish Nerd Herd at the convention in the form of their “own building in downtown SD”. We’ll try to find out…