How “The Secret Life Of Walter Mitty’ Viral Campaign Got Turned Upside Down (But All For A Good Cause) Michael Lee, December 20, 2013December 20, 2013 We’ve recently seen how Paramount Pictures has basically changed the way we view viral marketing campaigns when they put Anchorman 2: The Legend Continue‘s headlining character, Ron Burgundy, as the face of Dodge ads, Ben and Jerry’s ice cream, museum exhibits, and news broadcasts ranging from local to nationwide. That’s…