How “The Secret Life Of Walter Mitty’ Viral Campaign Got Turned Upside Down (But All For A Good Cause) Michael Lee, December 20, 2013December 20, 2013 We’ve recently seen how Paramount Pictures has basically changed the way we view viral marketing campaigns when they put Anchorman 2: The Legend Continue‘s headlining character, Ron Burgundy, as the face of Dodge ads, Ben and Jerry’s ice cream, museum exhibits, and news broadcasts ranging from local to nationwide. That’s…
Trailers Weekly: “The Secret Life of Walter Mitty”, “47 Ronin”, “Charlie Countryman”, “American Hustle” Michael Lee, October 12, 2013 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Secret Life of Walter Mitty,…
Trailers Weekly: “The Secret Life Of Walter Mitty”, “American Hustle”, “Jackass Presents: Bad Grandpa”, “Machete Kills”, “Riddick” Michael Lee, August 3, 2013 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from The Secret Life of Walter…