Trailers Weekly: “Chronicle”, “The Descendants”, “Sherlock Holmes”, “Tintin”, And “London Boulevard” Alex Gerage, October 22, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week’s Trailers Weekly includes the intriguing found-footage superhero…
“The Avengers” Trailer Joins Recycled Footage Trend: Is It Justifiable? Caleb Hamilton, October 11, 2011October 11, 2011 After watching the trailer for Marvel’s The Avengers over 20 times today, one shot stood out to me. I knew I had seen it somewhere before. I didn’t want to seem like a nitpicking fanboy (the trailer is absolutely awesome, by the way), but then I found out I wasn’t…
“The Avengers” Assemble in a New Trailer (Updated) Caleb Hamilton, October 11, 2011October 11, 2011 In July, Marvel Studios attached a teaser of their ultimate superhero flick, The Avengers, after Captain America: The First Avenger. It wasn’t much, just a barrage of quick shots of the team, Nick Fury and SHIELD, and Loki. In September, at Disney’s D23 Expo, Marvel blew the roof off of…
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer Dan Koelsch, August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break.
Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity Michael Lee, July 28, 2011July 28, 2011 Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video…