Tag: Warner Bros

Warner Bros. Grows Bacteria Billboard For “Contagion”

Dan Koelsch,

Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that…

DC Entertainment Launches “Green Lantern” App

Caleb Hamilton,

We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details!

“Green Lantern” Gets ‘Got Milk?’ Ad, Viral Site, And More

Alex Gerage,

Remember when we were all worried that Green Lantern would not have much of a marketing push due to difficulties with its special effects? It seems that in the weeks since Warner Bros.  tempered marketing expectations, fans have faced a barraged of trailers, television spots, viral websites, and much more….

Does Green Lantern’s Marketing Risk Spell Doom For The Film?

Alex Gerage,

While X-Men: First Class may have been considered the black sheep of 2011 superhero films, multiple trailers and a plethora of images released have seemingly quieted criticism and turned many into believers. Naturally, attention has shifted to the next film with apparent shortcomings, and that is Warner Bros. and DC…