Confused by the 2012 Viral? Sony Creates an Official Guide Dan Koelsch, October 23, 2009 Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the Sony Pictures feature seems to know that, since they’ve already had Charlie Frost post a couple of recap blogs to explain the situation at least from an in-world perspective. Apparently they don’t feel that’s enough, because they created an actual guide to the 2012 viral campaign. The website, YourPartnerInTheFuture.com, uses the IHC’s slogan for its name, and you can tell it’s an official website from Sony, especially since it has the new header on top that a few of the blogs have implemented (not to mention the domain is on the Sony Pictures servers). This new blog is basically just a guide to keep you up to date (albeit with a day or two delay) on all the viral news for 2012. There are links to all the sites, brief descriptions of the main characters, and even a concise three minute video they posted this week that gives an overview to their ARG. Once we have an embeddable version, we’ll post it. I have mixed feelings about this official guide. While it’s nice to have a source for such a complicated ARG, it takes some of the fun out of it. Sony has a notorius track record of taking the guessing game out of viral campaigns, but I hope this doesn’t catch on, because we’ll be out of a job. I understand they feel the need to make sure non-ARG followers can keep up, but how many of them are really going to bother read a guide anyway? Viral marketing is a niche category with a niche audience. If you don’t accept that, than your campaign will fail. What do you think of the new official guide from Sony? 2012 opens nationwide November 13th. Viral Marketing 2012
Tron Legacy: Encom to Hold Press Conference March 25, 2010October 18, 2011Just when we thought there might be a lull in the Tron Legacy viral after the Encom badges were issued, 42 Entertainment is keeping their foot on the pedal. It looks like those badges will come in handy next week, because Encom International will be holding a press conference on… Read More
“Prometheus” Facebook Page to Feature Fan Art on “Fan Fridays” April 7, 2012April 7, 2012With the release of Prometheus just about two months away, the viral for the film seems to have taken a break. However, fans of Ridley Scott’s Alien franchise are congregating at the film’s official Facebook page. They comment on page updates, share theories about the film and even post art… Read More
“TRON: Legacy” Shop Opens In Los Angeles For Limited Time November 4, 2010November 4, 2010If you just can’t get enough Tron in your life, and you live in Southern California, then you’re in luck. Disney will be opening a store in Culver City dedicated to all things Tron. Opening November 19th and running until just after the theatrical release of TRON: Legacy, the “TRON:… Read More