“Limitless” Viral: NZT Mails Out Drug Samples Dan Koelsch, December 10, 2010March 21, 2011 Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find out after the break. Drug company FluerColeYoko sent me a package that included a sample of NZT and a key-shaped USB flash drive. The drug’s full name is thallanylzirconio-methyl-tetrahydro-triazatriphenylene, and it’s usage is supposed to make you smarter, stronger, and have better senses. Of course, the extreme side effects range from paralysis to urinary tract infection to “sudden” death. That being said, I decided to go ahead and try one of the two pills. Fortunately (sort of) for me, it was just a disgusting menthol mint. The flash drive contained a copy of Cooper’s commercial for NZT, which I’ve included below, along with my unpacking photos. We’ll have to see if this is just a one-off viral marketing ploy, or if they are gearing up for a whole campaign. There’s still over 3 months before the film is out, and I hadn’t even heard of it before now (it was previously titled “The Dark Fields” after the Alan Glynn novel it’s based on), so this tactic is definitely working. However, it doesn’t look to be canon, as the drug is portrayed in the film as being top-secret. Limitless is directed by Neil Burger and also stars Robert De Niro. The thriller will release in theaters here in the US on March 18, 2011, distributed by Relativity Media and Rogue Pictures. Read more about the Limitless viral campaign here. Viral Marketing Viral Videos Bradley CooperLimitlessMailViral video
Viral Video: The Teenage Mutant Ninja Turtles Use Their Weapons March 17, 2010Everyone loves the Teenage Mutant Ninja Turtles, but despite having some cool ninja weapons, they never really used them. Thanks to CollegeHumor, we know have a good idea why: There probably wouldn’t have been any sequels. Check out the video after the jump. Read More
Check Out The New Motion Poster for ‘Conan the Barbarian’ March 3, 2011We may not have a trailer yet for the upcoming action flick Conan the Barbarian, but the remake to the 1982 film that starred Arnold Schwarzenegger now has a motion poster featuring the new Conan, Jason Momoa. See if for yourself after the break. Read More
Cause All Kinds Of Mayhem & Destruction With The New App For “The Expendables 2” July 27, 2012July 27, 2012Its not to often studios offer fans the chance to be part of a mega blockbuster actioner like The Expendables 2, but Lionsgate is giving their fans a chance. Okay, not really, the film completed production a couple of months back, but the studio is still giving you a chance… Read More
Why sample the clear pill when you can get the real thing on Amazon (yes, NZT-48 is real)? http://www.amazon.com/gp/product/B007SGWDOK