Short Film “Reboot” Starts ARG Involving Trailer Dan Koelsch, April 9, 2012April 9, 2012 The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and get the details after the break. The trailer above can be found on the film’s official website, and if you pay close enough attention, there are a few clues that can get you rewards, including a pretty cool desktop wallpaper that I don’t want to spoil for you. While the campaign has already started, it shouldn’t be that hard to catch up. There are several “Levels” that you can get to, and the players with the top 10 high scores will receive a free HD download of the film when it becomes available. The grand prize winner also gets the official soundtrack signed by the composer and a poster signed by the writer/director.Check out the ARG’s Scoreboard page for more details, and be sure to follow the film on Facebook, Twitter, and YouTube. In a smart move, there will be a sneak preview of the film at DEF CON (the hacker’s Comic-Con) in July. Stay tuned to MovieViral as we bring you more on this campaign, including possibly being involved ourselves.In Reboot, a young female hacker awakens from a traumatic event that she scarcely remembers, and an iPhone glued to her hand. On the phone, a countdown is ticking away to zero. What happens at zero? Who is she, and why has she become an extension of the device? As the minutes tick away, our heroine must race against time to put the pieces together before the mysterious, pending zero-hour strikes. The short film is written and directed by Joe Kawasaki and stars Emily Somers, Travis Aaron Wade, Sonalii Castillo, Martin Copping, Janna Bossier, Troy Vincent, and Justin M. Via. ARGs & Campaigns Viral Marketing RebootShort filmTrailer
The Amazing Spider-Man: Webbed Menace Website Lists Sightings March 25, 2012It looks like your friendly neighborhood Spider-Man is keeping busy, as there have been multiple sightings all over the world. The Webbed Menace website now has a section that lists user-submitted sightings of the Web Crawler. Read More
“Silent House” Website Leads to Viral Website February 23, 2012Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after… Read More
Japanese Version of Lots-o-Huggin Bear Commercial April 27, 2010April 27, 2010Yesterday we showed you a viral video of a 1983 Lots-o-Huggin Bear TV Spot. Though unconfirmed, it looks to be the doing of Pixar themselves, as probably an attempt to promote the upcoming Toy Story 3. Now, another YouTube account has posted a Japanese commercial for the toy in the… Read More