The Bat Signal Shines In Pittsburgh Kris, July 28, 2011 Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump. Staff Blogs from the Pittsburgh Post-Gazette has an interview with The Idea Foundry and Highmark Inc. CEOs.Mike Matesic, CEO of Idea Foundry, said his company “is delighted only only to see major motion pictures like ‘Batman’ choose to film in Pittsburgh, but also to help them take advantage of all the other benefits our region’s technology companies have to offer.“What we’re seeing with Lightwave is just the tip of the iceberg in terms of how our local tech companies can help filmmakers produce, market, and generate new revenue streams for their movies and TV productions.”So new partnership in marketing this isn’t just for The Dark Knight Rises. Residents of Pittsburgh, there’s more to come for you yet. Viral Marketing The Dark Knight Rises
First Video and Images From Upcoming ‘Toy Story’ Short Revealed March 7, 2011March 7, 2011Ken was the breakout star of Pixar’s Toy Story 3, both on screen and during the marketing campaign. Now he and Barbie are back for the short “Hawaiian Vacation”, which will debut in front of Cars 2 in theaters. Sure, we’ve told you this before, but after the break we… Read More
12 Days of Viral – DAY FIVE December 17, 2009December 17, 2009On the fifth day of viral, my movie gave to me….. 800 Numbers. So now all of the people that you have been following, chasing, hating, and loving can be called. And the only thing it will cost you, is fun! Upset about your favorite Communications Director not returning your… Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More