Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

LEGO Rejects “Shaun of the Dead” Winchester Playset

Dan Koelsch, May 1, 2012

Shaun of the Dead

Sad news this week, as LEGO has announced they have rejected the first LEGO CUUSOO project to get the required 10,000 supports to be officially reviewed for production. The Shaun of the Dead playset featuring the Winchester Pub, which we told you about in March, was deemed not “content appropriate”. Read the full statement from LEGO after the break.

Results of the LEGO Review for the Winchester – Shaun of the Dead

2012.04.26

The LEGO Jury has completed the review of the Winchester – Shaun of the Dead project that hit 10,000 supporters on LEGO CUUSOO on March 31, 2012.

LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that – good though the model is – the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.

Long before the Winchester received mainstream media attention, Greg (Yatkuu) contacted us in earnest to see if his project was acceptable. We recognized the potential conflict, but didn’t see a reason to remove the project. The model was presented tastefully and we thought it deserved fair consideration. With 10,000 supporters, the Winchester earned the opportunity to receive the full LEGO Review.

Greg has been a pleasure to work with throughout this process. We’re impressed by his model, grateful for his constructive approach with us, and we are sad to disappoint such a devoted LEGO fan.

Opening ourselves to new product suggestions invites popular ideas that don’t always fit our brand. This is the first time we’ve felt that we should turn a LEGO CUUSOO idea down, but we’re grateful for the spirit behind projects like the Winchester and for the opportunity to be challenged. It keeps us sharp and looking toward the future of the LEGO brick.

We appreciate the passion exhibited for new product ideas on LEGO CUUSOO.

While it is understandable why the zombie-themed playset was rejected, the Internet fervor over the potential project would assuredly brought decent sales. Fortunately, two more projects have gotten the required 10,000 supporters for review by LEGO, including a model of the DeLorean from Back to the Future. Fingers crossed.

Fan Made Work Viral News Back to the futureLEGOShaun of the Dead

Post navigation

Previous post
Next post

Related Posts

Viral Video: A Brief History of Conspicuous Product Placement in Movies

January 12, 2011

Product placement has been a staple of American filmmaking since the motion camera was invented. Sometime it’s done with subtlety, while other times it’s blatant (which comical, whether intended or not). Oliver Noble over at Film Drunk gives us a history lesson on product placement in movies, specifically the more…

Read More

Official Website for “Space Jam” Still Exists In Original Condition

December 29, 2010December 29, 2010

Come along with me on a journey to an archaeological site that’s been unchanged for ages. I’m not talking about a real location in the middle of the Sahara desert, I’m referring to Warner Bros’ official website for Space Jam, created back in 1996. 14 years later, the site has…

Read More

Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com

April 12, 2011January 10, 2012

Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy…

Read More

Comments (2)

  1. Rosalinda Bearden says:
    May 3, 2012 at 2:29 am

    why the zombie-themed playset was rejected, the Internet fervor over
    the potential project would assuredly brought decent sales. Fortunately,

    http://www.lotterydominator.com/

  2. Pingback: Juegos de Chorradas

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.