Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral

Dan Koelsch, May 31, 2012

This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump.

While it’s nice to see Sony’s Resident Evil franchise finally create a website for the infamous Umbrella Corporation, UmbrellaCorporation.net, I don’t know if this will lead to a full on viral campaign or ARG. Right now the website is pretty simple. The homepage has your typical corporate look, and an introductory video pops up with a bit of Alice hacking in at the end. Once you get past the video, you’ll see Alice popping up in videos either in the header image or full screen, and she wants to make sure you know how evil Umbrella is.

There is an About Us page that talks about the recruiting effort, including an international Recruiting Tour between April and September, though between that and the video, there are no clues as to whether or not there will be a physical presence to this recruitment. The Downloads page has some nice wallpapers and Facebook covers with the company’s logo. There’s not much else to the website, as I said, it is pretty simple.

So, the real question is: Will this lead to a larger campaign? It’s hard to tell, but I think it could go either way. The website is a good starting point for a campaign, and there is even an Employee Login. Right now if you enter anything, it just gives you another Angry Alice video, but maybe it will be used for something more in the future. There are also a few events between now and the film’s September 14th release to kick start a full ARG. The video game conference E3 is in June, and the Resident Evil films usually have a presence at Comic-Con, which is in July. Like usual, we’ll have to wait and see where this all goes.

ARGs & Campaigns Viral Marketing Resident Evil: RetributionUmbrella Corporation

Post navigation

Previous post
Next post

Related Posts

James Bond Teams Up With Operation Gratitude for “Skyfall” Home Release

February 4, 2013

The latest James Bond film, Skyfall, has its Blu-Ray and DVD release on February 12th, and commemorate the occasion, MGM and Fox have partnered with Operation Gratitude to bring the the film and care packages to our military troops. If  you can’t make the Feburary  12th event in Van Nuys,…

Read More

Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever

February 27, 2012February 27, 2012

On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J….

Read More

Join the IMF Team With Two Interactive Websites for “Mission: Impossible – Ghost Protocol”

December 24, 2011

This is the first weekend that Mission: Impossible – Ghost Protocol is out in regular theaters, and if you haven’t had a chance to see, it’s definitely worth your money. You can read our full review here, but if you want to join IMF yourself, then we have two missions…

Read More

Comments (5)

  1. Pingback: We’ve Got Veterans, Absenteeism, Jobs, and Lawsuits, But No Laughs - ERE.net
  2. family law attorney Ogden says:
    June 16, 2012 at 1:04 am

    so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump.

  3. Amanda Clinton says:
    June 29, 2012 at 3:32 am

    Life imitating art or art imitating life….

  4. Joey Derrick Matos says:
    July 7, 2012 at 2:30 pm

    Si esta corporación esta reclutando, el video que alice muestra es solo un video normal como si fuera una película, o alice en verdad hackeo la cuenta de umbrella. O Umbrella introdujó ese video nada más para como si fuera un reparto.

  5. Joey says:
    July 7, 2012 at 3:08 pm

    Si la Corporación Umbrella Esta reclutando para que, será!?. Y el vídeo de Jovovich (Alice), en UmbrellaCorporation.net será nada más un reparto normal?, osea así solamente para darle expectativa. Y además si es cierto!?, que Alice Hackeó la cuenta de UmbrellaCorporation.net. No se estoy preocupado por ese montaje analice el vídeo como si fuera algo real que ella nos estuviera advirtiendo Explíquenme de que se trata el vídeo, si es nada más un reparto?. 

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.