The Umbrella Corporation Wants To Recruit You in New “Resident Evil” Viral Dan Koelsch, May 31, 2012 This September, Resident Evil: Retribution opens in theaters to become the fifth film in the internationally successful zombie franchise based on the video game series. The Umbrella Corporation, having created the zombie virus, is the arch nemesis to Milla Jovovich’s heroine Alice. However, the job market is still tough, so if you’re looking for employment, Umbrella is recruiting. Get the details after the jump. While it’s nice to see Sony’s Resident Evil franchise finally create a website for the infamous Umbrella Corporation, UmbrellaCorporation.net, I don’t know if this will lead to a full on viral campaign or ARG. Right now the website is pretty simple. The homepage has your typical corporate look, and an introductory video pops up with a bit of Alice hacking in at the end. Once you get past the video, you’ll see Alice popping up in videos either in the header image or full screen, and she wants to make sure you know how evil Umbrella is.There is an About Us page that talks about the recruiting effort, including an international Recruiting Tour between April and September, though between that and the video, there are no clues as to whether or not there will be a physical presence to this recruitment. The Downloads page has some nice wallpapers and Facebook covers with the company’s logo. There’s not much else to the website, as I said, it is pretty simple.So, the real question is: Will this lead to a larger campaign? It’s hard to tell, but I think it could go either way. The website is a good starting point for a campaign, and there is even an Employee Login. Right now if you enter anything, it just gives you another Angry Alice video, but maybe it will be used for something more in the future. There are also a few events between now and the film’s September 14th release to kick start a full ARG. The video game conference E3 is in June, and the Resident Evil films usually have a presence at Comic-Con, which is in July. Like usual, we’ll have to wait and see where this all goes. ARGs & Campaigns Viral Marketing Resident Evil: RetributionUmbrella Corporation
Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online August 2, 2013August 2, 2013This week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come… Read More
Viral Marketing Edward Norton Stars In “FortyEight” Viral Marketing Campaign November 26, 2013November 26, 2013If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show… Read More
“Tower Heist” Facebook App Lets You Steal Facebook Credits October 16, 2011October 16, 2011Universal Pictures’ Tower Heist is an action comedy about workers of a high-rise who conspire to steal $20 million from their employer who swindled them out of their life-savings. You can start your own heist on Facebook with the film’s Heist It Back Facebook App. Get the details after the… Read More
Si esta corporación esta reclutando, el video que alice muestra es solo un video normal como si fuera una película, o alice en verdad hackeo la cuenta de umbrella. O Umbrella introdujó ese video nada más para como si fuera un reparto.
Si la Corporación Umbrella Esta reclutando para que, será!?. Y el vídeo de Jovovich (Alice), en UmbrellaCorporation.net será nada más un reparto normal?, osea así solamente para darle expectativa. Y además si es cierto!?, que Alice Hackeó la cuenta de UmbrellaCorporation.net. No se estoy preocupado por ese montaje analice el vídeo como si fuera algo real que ella nos estuviera advirtiendo Explíquenme de que se trata el vídeo, si es nada más un reparto?.