wreck it ralph 8 bit lane

It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the details after the break.

Wreck-It Ralph is an adventure where arcade video games are alive and the title character jumps between them trying to be a hero. The London street lets you get in on the action by having a pixelated tree, dog, police car, and more. According to Now Here This, 8 Bit Lane is open until Sunday, and it has the world’s first Blipp-able building. Blippar is a visual discovery (read: augmented reality) app, and you can even play a game using it on said building. Click here to see a photo album of the lane, and check out a few highlights below.

8bittree 8bitbuilding 8bitpolice

Source: Reddit

By Dan Koelsch

Dan Koelsch is our Executive Editor and in charge of Advertising and Promotions. He has a Bachelor's Degree in Radio TV Film from California State University Fullerton, with a Minor in Advertising. He's a diehard Trekkie and a big Superman fan.

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