Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
MTV Movie Award Nominees Include District 9, Paranormal Activity, Sherlock Holmes, Avatar and More May 27, 2010May 27, 2010All those people that demanded Paranormal Activity to be released in theaters are called back into action again: Katie could use your help in winning an MTV Movie Award. As for the District 9 fans, Sharlto could get some help as well for the same award. Find out how to… Read More
Create An Avatar In Public With Morphing Stations April 17, 2010April 17, 2010A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had… Read More
Secret Catwoman Poster Found on “The Dark Knight Rises” Website May 26, 2012Over last few days, we’ve seen a flourish of new posters and banners for Warner Bros.’ The Dark Knight Rises. Batman-News.com found out that the print version of some of the posters (displayed at movie theaters) have a QR code, which leads to a secret high resolution poster on the… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.