Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
12 Days of Viral – DAY NINE December 21, 2009December 20, 2009On the ninth day of viral, my movie gave to me….. Cell phones for calling Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others… Read More
Check Out A Funny “Up All Night” Music Video September 28, 2011On the new NBC comedy Up All Night, SNL alum Maya Rudolph plays ambitious but vulnerable talk-show host Ava. In the third episode airing tonight, we learn that Ava once had a different career in front of the camera. After the break, check out her music video featuring former SNL… Read More
Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever February 27, 2012February 27, 2012On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J…. Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.