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The Latest Viral News for Films and Beyond!

Funny People Viral Site For Fake Sitcom

Dan Koelsch, May 28, 2009May 1, 2010

Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach.

We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it.





The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake.





Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype?


Update: The fake sitcom also has Facebook and YouTube pages.

Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach

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Comments (2)

  1. Nick Butler Nick Butler says:
    May 28, 2009 at 4:23 pm

    I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.

  2. Scott says:
    May 28, 2009 at 5:50 pm

    It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.

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