Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
The Event: Passenger Emails and Sean’s Photos Show Us What We Already Know September 26, 2010The mystery continues tomorrow night as the second episode of NBC’s new show The Event hopes to begin shining some light on just what “the event” is. Until then, the TruthSeeker Blog has been updated with emails from passengers on the ill-fated Avias Flight 514, as well as some photos… Read More
Marvel Movie Video Bits: Avengers, Thor, and X-Men August 31, 2011August 31, 2011Today the Internet Gods have blessed us with a few videos from various Marvel sources. I’m not going to spoil anything above the fold, so check them all out after the break. Read More
‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters November 17, 2014We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.