Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
Play The Online “Battle: Los Angeles” Game “Unseen Enemy” January 25, 2011While we wait for the countdown to end on the Unidentified Enemy viral website for Battle: Los Angeles, we’ve found a fun way to pass the time. Sony has released an online game set in the BLA world titled “Unseen Enemy”. Read More
Be a Part of the Muppets’ Never Ending Mahna Mahna Phenomena November 16, 2011November 16, 2011Briefly: Mahna Mahna is just one of the Muppets signature songs and the best thing about the song is that it never ends. It just goes on and on and on. Now you can join The Muppets, celebrities, and millions of others in Mahna Mahna phenomena simply by uploading a… Read More
Viral Video: “Black Swan” Visual Effects Reel January 31, 2011Fox Searchlight has released a visual effects reel for Darren Aronofsky’s The Black Swan, which shows just how those creepy shots were achieved. Take a look after the break, but beware of major spoilers. Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.