Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
Funny People Randy Doc Part 2 July 20, 2009April 3, 2010Just last week, Funnyordie.com released Part 1 of their documentary on Randy, the character played by Aziz Asanri in Judd Apatow’s Funny People. This Sunday, the site released Part 2 of the documentary. Check it out below. Raaaaaaaandy – Part 2 (Funny People) from Aziz Ansari Funny People, directed by… Read More
AT&T Debuts Action-Packed Web Series “Daybreak” With “Heroes” Creator Tim Kring Plus Complex ARG June 3, 2012AT&T is pulling out all the stops with a new campaign centered around a web series titled Daybreak. Then action-packed five-part series showcases some of their current products, including the HTC One X, Samsung Galaxy Tab, and various softwares. There’s even an ARG component that looks to be pretty in-depth…. Read More
Watch Behind The Scenes Footage of “Iron Sky” November 25, 2010Back in May we told you about Iron Sky through our interview with the Finnish film’s director, Timo Vuorensola. The sci-fi dark comedy is about Nazis from Space trying to take over the world in 2018. Vuorensola and Energia Productions are using their success and fanbase gained from the Star… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.