Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
Watch Buried While Buried! August 25, 2010If you love Ryan Reynolds and tight spaces, this contest is for you. Fantastic Fest, the annual genre film festival held in Austin, Texas, is coming up this September, and you can walk the red carpet opening night if you are chosen to watch Lionsgate’s Buried while actually buried underground…. Read More
Repo Men Pink Slip ARG Update March 4, 2010March 4, 2010We’ve been reporting on the activities of the Repo Men ARG from the start, and since the hunt has reached the end of its first week, we thought we’d give you an update of what’s been going on. If you’ve been following the activities of Ciji, Will, Alex and Usman,… Read More
The First Trailer For ‘Chappie’ Is Here November 4, 2014November 4, 2014The first trailer for Neill Blomkamp’s third feature film has finally arrived online. Chappie stars Hugh Jackman (X-Men: Days of Future Past), Dev Patel (The Newsroom), Sigourney Weaver (Avatar), Sharlto Copely (District 9) and South African rapper-duo Die Antwoord. Blomkamp has written the screenplay along with his ‘District 9’ partner, Terri… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.