Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
“TRON: Legacy” Shop Opens In Los Angeles For Limited Time November 4, 2010November 4, 2010If you just can’t get enough Tron in your life, and you live in Southern California, then you’re in luck. Disney will be opening a store in Culver City dedicated to all things Tron. Opening November 19th and running until just after the theatrical release of TRON: Legacy, the “TRON:… Read More
Web Series Trailers: “H+” and “Dinosaurs vs. Aliens” July 8, 2012We don’t usually see many trailers for web series, but two high profile ones were released late this week, so we thought we’d show them to you. After the break, check out the trailers for the Bryan Singer-produced H+ The Digital Series and director Barry Sonnenfeld’s motion comic Dinosaurs vs…. Read More
This Week In Viral – New Forum Edition April 19, 2009March 27, 2010With our forum going through a transition phase during our upgrade, getting all the viral info is a bit complicated, so here’s just a brief review of some updates this week. Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.