Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
Play “The Amazing Spider-Man” Online Game June 9, 2012The Amazing Spider-Man video game doesn’t come out for a few weeks, but if you’re itching to play as Peter Parker, Sony has a solution to wet your appetite. The Amazing Spider-Man Online Movie Game lets you play as the webbed menace for four levels as you fight thugs, learn… Read More
Viral Video: “Black Swan” Visual Effects Reel January 31, 2011Fox Searchlight has released a visual effects reel for Darren Aronofsky’s The Black Swan, which shows just how those creepy shots were achieved. Take a look after the break, but beware of major spoilers. Read More
Chris Klein Parodies His Leaked Audition Tape May 27, 2010May 27, 2010Talk about a good sport. Chris Klein has made a video for Funny or Die that parodies a video of his unflattering audition that leaked last week. It’s actually really funny, and seems to prove the original was real, as it looks like he’s trying to make the best of… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.