Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Funny People Viral Site For Fake Sitcom

Dan Koelsch, May 28, 2009May 1, 2010

Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach.

We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it.





The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake.





Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype?


Update: The fake sitcom also has Facebook and YouTube pages.

Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach

Post navigation

Previous post
Next post

Related Posts

‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence

December 20, 2013December 20, 2013

Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn…

Read More

Cloverfield Actor in Super Bowl Commercial

February 8, 2010

Cloverfield was an international phenomenon, but it didn’t exactly propel any of its lead actors into instant stardom. You may have seen them in guest spots on TV or in some bad movies (see: Odette Yustman in The Unborn, or rather, don’t see), but otherwise, they have yet to truly…

Read More

How To Create A District 9 Alien Hand

January 20, 2010January 20, 2010

Indy Mogul is a great site for news, reviews, and anything about DIY filmmaking. On the site and its YouTube channel, they show you how to make cheap special effects that look great (called Backyard FX). In one of their latest videos, they show you how to make an alien…

Read More

Comments (2)

  1. Nick Butler Nick Butler says:
    May 28, 2009 at 4:23 pm

    I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.

  2. Scott says:
    May 28, 2009 at 5:50 pm

    It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum