Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
Fringe’s “A Demon’s Twist Rusts”: An Anagram, A Countdown and Sam Weiss April 10, 2011Since we last reported on the Fringe 6:02 AM countdown, there have been some developments. Two more videos have appeared online and another is a mysterious anagram. What is the solution to the anagram? What is revealed in the new videos? What is going to happen at 6:02 AM? Hit… Read More
“Transformers: Age Of Extinction” Trailer May 15, 2014May 15, 2014Paramount has released a brand new trailer for Michael Bay’s fourth Transformer film, Transformers: Age Of Extinction. The film takes place years after the events of Dark Of The Moon where Autobots and Decepticons are left to hide from the humans that are hunting them down. But a new threat… Read More
Viral Video: Back To The Future Reenactment January 25, 2011YouTube superstars Barely Political have teamed up with car-centric BBC television Top Gear to bring you a pretty funny video in which Mark and Todd end up re-enacting Back to the Future in their office when they’re trying to make Mark’s first car sound cool. Watch the funny (and sometimes… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.