Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
Check Out These Creative Ads For FlashForward February 23, 2010i09 has posted some pretty cool print ads for FlashForward‘s debut on Brazilian network AZN. Could these give us some insight into what’s to come? See for yourself after the jump. Read More
Watch Episode 2 of “The Beauty Inside” August 23, 2012Toshiba and Intel’s social film The Beauty Inside debuted its second episode today. Learn more about the project and how you can get involved by checking out their Facebook page, and watch the episode after the jump. Read More
My iPhone Has Gone “Crazy”! January 8, 2010February 18, 2011With all of the viral that has been popping up lately, including websites and Twitter accounts, it’s only fitting that they move onto an untapped market of iPhone apps! Thanks to ShockTillYouDrop, we now know of said app. Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.