Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
2012: Post-2012 World Leader Election August 10, 2009August 10, 2009The Institute for Human Continuity has officially started the election for the Post-2012 world leader. Dr. Soren Ulfert (The IHC Communications Director) sent out a new email, which you can read below. August 10, 2009 I am thrilled to announce that as of today, the search for the Leader of… Read More
New iPhone Tron Legacy Application July 19, 2010July 19, 2010A Tron Legacy application was released by Disney yesterday on the iTunes App store, and it can be yours for free. While we still have months before the film comes out, you can jump right into the Tron experience with some fun single and multiplayer games. After the jump see… Read More
Three New “Hunger Games” Viral Motion Posters February 11, 2012February 11, 2012We are a little under two months away from the release of the highly anticipated adaptation of The Hunger Games. We’ve been extensively covering the viral for this from top to bottom, making sure nothing was missed, and now we’ve got some very new updates to The Hunger Games Viral…. Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.