Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Funny People Viral Site For Fake Sitcom

Dan Koelsch, May 28, 2009May 1, 2010

Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach.

We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it.





The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake.





Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype?


Update: The fake sitcom also has Facebook and YouTube pages.

Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach

Post navigation

Previous post
Next post

Related Posts

New Repo Men Director’s Cut Trailer

March 10, 2010

The Repo Men official website now has a Director’s Cut Red Band trailer. While Director’s Cuts are common in DVD releases of films, this is the first time I’ve ever heard of one for a trailer. You can definitely tell the difference between director Miguel Sapochnik’s take verses a marketing…

Read More

WB Launches The Treasures of Middle Earth Art Contest

September 5, 2012December 27, 2012

If you are looking to be a part of designing the world of Peter Jackson’s The Hobbit and are not a part of Jackson’s WETA team, WB is giving you that chance. Well not to be a part of WETA’s team, but who knows what may come out of this…

Read More

Chris Klein Parodies His Leaked Audition Tape

May 27, 2010May 27, 2010

Talk about a good sport. Chris Klein has made a video for Funny or Die that parodies a video of his unflattering audition that leaked last week. It’s actually really funny, and seems to prove the original was real, as it looks like he’s trying to make the best of…

Read More

Comments (2)

  1. Nick Butler Nick Butler says:
    May 28, 2009 at 4:23 pm

    I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.

  2. Scott says:
    May 28, 2009 at 5:50 pm

    It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.