Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
District 9 Facebook Page Posts Mysterious Video, But Not For District 9 February 21, 2011February 21, 2011It’s not about District 10, either. In fact, the video is in no way related to District 9, or any of the filmmakers behind the movie. It is, however, tied to Sony Pictures, the studio behind the District 9 campaign. This silent and mysterious video is from no other than… Read More
Viral Video for Toy Story 3 Discovered April 26, 2010April 26, 2010It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which… Read More
The Event: New Blog Post From The TruthSeeker September 21, 2010September 26, 2010The Event premiered last night on NBC to decent ratings and mixed reviews. The viral campaign (which we reported on yesterday) is now in full swing as The Truthseeker updates his blog. Also, a few Twitter updates give us clues into the characters. Obviously, a few spoilers abound after the… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.