Viral Marketing – Why Only Movies? Ian DeVere, June 7, 2009July 6, 2010 Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? In 2007, Nine Inch Nails started a viral campaign for their album ‘Year Zero’. The viral started with lead singer Trent Reznor claiming to Kerrang! magazine that the album was only a part of a lot of new projects he was working on. In February of 2007, fans noticed on the band’s newest tour t-shirts that certain words had highlighted letters that, when worked out, would say ‘I am trying to believe.’ This was later found to be the url of a website for the viral campaign. Several websites were later found in the same IP range, all of which had the recurring theme of a dystopian vision of the year 0000. Who was behind this viral? 42 Entertainment. Yes, the same 42 Entertainment that did TDK’s amazing viral campaign. So why is it only movies using viral? Clearly, viral campaigns are not just limited to films. They can be used for video games (Kojima is doing a shady one right now for their latest Metal Gear Solid installment), albums, and a plethora of others. So what’s the reason? Discuss it in the comments. Viral Marketing MusicNINYear Zero
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
Tweet to Unlock New “Les Misérables” Character Art October 10, 2012October 10, 2012We’re about two months away from Tom Hooper’s adaptation of one of the most beloved musicals of all-time, Les Misérables. Today, you can help unlock a new piece of promotional artwork from the film by simply sending a tweet. Find out more after jump! Read More
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign September 25, 2014September 25, 2014Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past. To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering… Read More
Ian, thats not the only non-movie viral. Kojima recently did one for MGS5.And ROH did a kickass one for Age Of The Fall.
Pretty much everything is on their wiki. http://en.wikipedia.org/wiki/The_Age_of_the_Fall There was also a cool one for Halo 2 ‘I love bees’