Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Viral Marketing – Why Only Movies?

Ian DeVere, June 7, 2009July 6, 2010

Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral?

In 2007, Nine Inch Nails started a viral campaign for their album ‘Year Zero’. The viral started with lead singer Trent Reznor claiming to Kerrang! magazine that the album was only a part of a lot of new projects he was working on. In February of 2007, fans noticed on the band’s newest tour t-shirts that certain words had highlighted letters that, when worked out, would say ‘I am trying to believe.’ This was later found to be the url of a website for the viral campaign. Several websites were later found in the same IP range, all of which had the recurring theme of a dystopian vision of the year 0000.





Who was behind this viral? 42 Entertainment. Yes, the same 42 Entertainment that did TDK’s amazing viral campaign. So why is it only movies using viral? Clearly, viral campaigns are not just limited to films. They can be used for video games (Kojima is doing a shady one right now for their latest Metal Gear Solid installment), albums, and a plethora of others. So what’s the reason? Discuss it in the comments.

Viral Marketing MusicNINYear Zero

Post navigation

Previous post
Next post

Related Posts

Viral Video Round-Up: “Thor 3”, “Pacific Rim”, “Les Miserablés”, Sacha Baron Cohen, And More!

November 10, 2013

The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Sacha Baron Cohen accepts an award with lethal results; We know what…

Read More

MovieViral’s Official Comic-Con 2009 Guide!

July 21, 2009June 6, 2010

(EDITOR’S NOTE: PLEASE SEE OUR COVERAGE UPDATE) It’s almost here! The one and only 2009 San Diego Comic-Con International is coming up in two days. To be sure you’re still infected with viral, MovieViral.com will be at the 2009 Comic Con for live coverage. I will be there, giving you…

Read More

Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator

May 23, 2013

Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover…

Read More

Comments (5)

  1. Matt says:
    June 7, 2009 at 12:32 pm

    Ian, thats not the only non-movie viral. Kojima recently did one for MGS5.

    And ROH did a kickass one for Age Of The Fall.

  2. Ian says:
    June 7, 2009 at 12:34 pm

    I noted the MGS5 one at the end, and I don’t know about the Age of the Fall viral. Links?

  3. Matt says:
    June 7, 2009 at 12:38 pm

    Pretty much everything is on their wiki.
    http://en.wikipedia.org/wiki/The_Age_of_the_Fall
    There was also a cool one for Halo 2 ‘I love bees’

  4. Ian says:
    June 7, 2009 at 12:39 pm

    Interesting. I read a little about the Halo 2 viral as well.

  5. Sajin says:
    June 11, 2009 at 8:48 pm

    Bioshock 2 has been doing viral marketing for awhile now man.

    http://www.somethinginthesea.com/

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.