Viral Marketing – Why Only Movies? Ian DeVere, June 7, 2009July 6, 2010 Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? In 2007, Nine Inch Nails started a viral campaign for their album ‘Year Zero’. The viral started with lead singer Trent Reznor claiming to Kerrang! magazine that the album was only a part of a lot of new projects he was working on. In February of 2007, fans noticed on the band’s newest tour t-shirts that certain words had highlighted letters that, when worked out, would say ‘I am trying to believe.’ This was later found to be the url of a website for the viral campaign. Several websites were later found in the same IP range, all of which had the recurring theme of a dystopian vision of the year 0000. Who was behind this viral? 42 Entertainment. Yes, the same 42 Entertainment that did TDK’s amazing viral campaign. So why is it only movies using viral? Clearly, viral campaigns are not just limited to films. They can be used for video games (Kojima is doing a shady one right now for their latest Metal Gear Solid installment), albums, and a plethora of others. So what’s the reason? Discuss it in the comments. Viral Marketing MusicNINYear Zero
District 9 – Viral Videos Galore! July 10, 2009July 10, 2009With the release of this week’s exciting trailer, is starting to let the viral out of the cage. Viral that once was thought to be dead is starting to come back to life. D-9.com has two new videos up, so click on the yellow dots that you see on the… Read More
New Social Media Website Tout Has Promotions For “American Reunion” and “We Bought a Zoo” November 17, 2011Tout is a new social media website that acts like a video version of Twitter. You can upload 15 second video status updates to your profile to share around the web, and you can follow profiles that you like. The site seems to be making a big marketing push by… Read More
“Avatar” Twitter Buzz Continues, Dominates New Releases March 29, 2010April 7, 2010Fifteen weeks after it was released, Avatar continues to dominate movie-related tweets. Trendrr, which follows the popularity of twitter phrases, shows Avatar consistently beating other films in their overall buzz on Twitter. This reiterates Avatars enormous success in the box office, as people continue to chat about the film. Check… Read More
Ian, thats not the only non-movie viral. Kojima recently did one for MGS5.And ROH did a kickass one for Age Of The Fall.
Pretty much everything is on their wiki. http://en.wikipedia.org/wiki/The_Age_of_the_Fall There was also a cool one for Halo 2 ‘I love bees’