Even More District 9 Banners and Posters Dan Koelsch, June 9, 2009June 15, 2009 This past week even more District 9 signs have shown up around Los Angeles and other major cities. You can see the full collection of banners, posters, and billboards by Sony in high quality here. There’s also a new version of the target practice poster that is just the target, as seen below.So, not much, but still interesting. I really like the creativeness of the signs and their placement. I’m also glad there’s a one-stop-shop for these. Thanks to FirstShowing for the heads up.In other District 9 news, there is a rumor circulating that a new trailer will be out this month, possibly in front of Pelham 123, since Sony is one of the studios behind that film. Keep an eye out this weekend if you see the Denzel Washington thriller. Viral Marketing District 9
Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site January 19, 2011January 19, 2011Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may… Read More
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
So they are spending a lot of time on posters and three poor looking websites. They need to make the viral a little more varied. Granted it’s getting attention, but it’s weak