“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face Michael Lee, May 16, 2012May 19, 2012 Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland posted a video for the new David 8 Android. Now the campaign has taken a turn to the humans, this newest entry in the Prometheus viral campaign centers on Noomi Rapace’s character pleading to the head of Weyland Industries, Peter Weyland, to commission an expedition to answer life’s biggest question. Hit the jump to see the video.The video is pretty much self-explanatory, but the best thing about it is that it is not spoilery, unlike its TV spot brothers that flood the NBA playoffs during timeouts. But check out the video for yourself, and don’t worry, there is no need to warn you about any spoilers, because from the looks of it, there aren’t any.Prometheus opens in theaters on June 8th. Viral Marketing Prometheus
Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy March 24, 2010March 24, 2010Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and… Read More
Verizon’s Secret Campaign: Droid X Twitter Account Found June 21, 2010June 21, 2010If you watch TV, you’ve seen commercials for the new line of Android phones. One thing I’ve noticed is they all seem both creepy and catchy. Following that line of mystery, Verizon Wireless has launched a new, so far secret, campaign for the upcoming release of the Droid X. A… Read More
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More