The Soapbox: Why Can’t Sony Do Anything Right? Matt, June 17, 2009January 16, 2010 Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why can’t you guys do anything right?I have been following the District-9 Campaign since Comic-Con 08. After an initial surge, it went dry for 6 months. Take a look at good virals (The Dark Knight, Cloverfield, Star Trek, Year Zero), they never went dry for more than one month. Once the campaign starts up again, I have no interest in it.Now that they are breaking the fourth wall on EVERY site, it just takes the fun out. That’s what made other viral campaigns fun, the hunt for a site; now all you have to do is go to d-9.com and you will see each new site to the side. When Cloverfield’s campaign was running, we actually had to work to find new sites and we analyzed everything. But with D-9, Sony is handing everything to us on a shiny silver platter of shit. Don’t even get me started on The Dark Knight campaign, which did everything right, involved the real world, gave me free shit that I actually want, and most importantly, it was fun. You could really learn something from 42 Entertainment and Bad Robot, Sony.Lets take a look at a few other Sony films with “virals”. Angels & Demons, now I don’t know why we even covered this, but this viral sucked ass. They made ONE site for it, ONE, and it added nothing to the film . . . which is what virals are for. Now, onto the shit-fest that is known as 2012, sure the movie isn’t out yet, but I can still rip on it! Yeah, a couple videos on YouTube, that’s about as interesting as Quarantine’s viral. OK, and the IHC, what the fuck can they do? Taking pre-cautions for the end of the world? How the fuck do you survive THE END OF THE FUCKING WORLD. That’s equivalent to Bear Grylls teaching viewers how to jump into a lava pit and live.So, thank God that last paragraph is over. Now Sony, I hope you can learn from your mistakes and create some intricate and entertaining virals.NOTE: Sorry guys, had a party last Saturday, next time The Soapbox will arrive on Saturday. Viral Marketing
Everyone Goes Too Far In “Inside” Episode 6 August 3, 2011These recent episodes of The Inside Experience have been coming fast, and now we have Episode 6. This morning Christina woke up to find that her captor had recorded her (fortunately clothed) shower and put it on the Internet. Watch her extreme and unfortunate reaction after the break. Read More
This Week In Viral: Week of 6/8/09 June 15, 2009June 15, 2009This was a good week for viral, especially for District 9, which saw more posters, an official website (finally), and now more footage. Matt will have a full breakdown of the footage screened in front of Pelham 123 in some theaters tomorrow. The clips showed more of the aliens (including… Read More
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More