Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Soapbox: Why Can’t Sony Do Anything Right?

Matt, June 17, 2009January 16, 2010

Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why can’t you guys do anything right?

I have been following the District-9 Campaign since Comic-Con 08. After an initial surge, it went dry for 6 months. Take a look at good virals (The Dark Knight, Cloverfield, Star Trek, Year Zero), they never went dry for more than one month. Once the campaign starts up again, I have no interest in it.

Now that they are breaking the fourth wall on EVERY site, it just takes the fun out. That’s what made other viral campaigns fun, the hunt for a site; now all you have to do is go to d-9.com and you will see each new site to the side. When Cloverfield’s campaign was running, we actually had to work to find new sites and we analyzed everything. But with D-9, Sony is handing everything to us on a shiny silver platter of shit. Don’t even get me started on The Dark Knight campaign, which did everything right, involved the real world, gave me free shit that I actually want, and most importantly, it was fun. You could really learn something from 42 Entertainment and Bad Robot, Sony.

Lets take a look at a few other Sony films with “virals”. Angels & Demons, now I don’t know why we even covered this, but this viral sucked ass. They made ONE site for it, ONE, and it added nothing to the film . . . which is what virals are for. Now, onto the shit-fest that is known as 2012, sure the movie isn’t out yet, but I can still rip on it! Yeah, a couple videos on YouTube, that’s about as interesting as Quarantine’s viral. OK, and the IHC, what the fuck can they do? Taking pre-cautions for the end of the world? How the fuck do you survive THE END OF THE FUCKING WORLD. That’s equivalent to Bear Grylls teaching viewers how to jump into a lava pit and live.

So, thank God that last paragraph is over. Now Sony, I hope you can learn from your mistakes and create some intricate and entertaining virals.

NOTE: Sorry guys, had a party last Saturday, next time The Soapbox will arrive on Saturday.

Viral Marketing

Post navigation

Previous post
Next post

Related Posts

Join Cast of “Interstellar” In Live Google+ Hangout

November 4, 2014November 4, 2014

Christopher Nolan’s next film, Interstellar, opens this Friday in theaters and IMAX. The cast has been traveling around the world, giving press and moviegoers alike insight into the mysteries of the film. On Wednesday, November 5th, the cast will sit down in a Google+ Hangout on Air from the Smithsonian Institution…

Read More

Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out

April 14, 2011

The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with…

Read More

Vote For Your Favorite Virals in Our 1st Annual MovieViral Awards!

January 8, 2010November 16, 2010

And the award goes to… Because we like to be fashionably late here at MovieViral, we are finally going to do something to recognize the best of 2009. But we’re not just going to have a list of movies or anything boring like that. We’re going to let YOU decide,…

Read More

Comments (3)

  1. Pingback: Editorial: Why Sony has done everything right. | MovieViral.com
  2. Pingback: District 9 Update – New Website | MovieViral.com
  3. Pingback: Update: District 9 Community Watch | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.