Check it out: MovieViral in the LA Times David, June 19, 2009June 21, 2009 Nick Butler, the Editor-in-Chief of MovieViral.com, was interviewed by Chris Lee of the LA Times. The article was concerning the unique viral marketing of District 9 and these ingenious advertisements have created a lot buzz for the film, set to release August 14th. While I think ARG aspect of the viral has been filled with holes, the marketing outside of that is marvelous.Here are some excerpts from the article (which you can read here) with Nick Butler. He goes in depth about his personal “likes” and “dislikes” of District 9.“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”Still, for whatever buzz the campaign has generated, some film fetishists point out the marketing hasn’t been without certain hiccups. Chief beef: Over the course of its 10-month existence, “D9’s” viral has gone dormant for long periods, disheartening self-professed fanboys keeping tabs on the movie’s roll-out. “This viral started in August ’08, then came an almost nine-month period of no updates,” said movieviral.com’s Butler. “People who follow viral campaigns like I do like to be constantly trying to find something. There always has to be a challenge.” Site News
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More
New Design! March 15, 2009February 21, 2010You may have already noticed, we have a new design for the site. Let us know what you think of it! Read More
Site Update February 7, 2009January 30, 2010As you may have noticed, we have now added separate pages for each of the films currently with viral campaigns (at least the ones we know). This is just the basics, so if you want in-depth analysis and speculation, check out the forum. Each page has a link to the… Read More