Check it out: MovieViral in the LA Times David, June 19, 2009June 21, 2009 Nick Butler, the Editor-in-Chief of MovieViral.com, was interviewed by Chris Lee of the LA Times. The article was concerning the unique viral marketing of District 9 and these ingenious advertisements have created a lot buzz for the film, set to release August 14th. While I think ARG aspect of the viral has been filled with holes, the marketing outside of that is marvelous.Here are some excerpts from the article (which you can read here) with Nick Butler. He goes in depth about his personal “likes” and “dislikes” of District 9.“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”Still, for whatever buzz the campaign has generated, some film fetishists point out the marketing hasn’t been without certain hiccups. Chief beef: Over the course of its 10-month existence, “D9’s” viral has gone dormant for long periods, disheartening self-professed fanboys keeping tabs on the movie’s roll-out. “This viral started in August ’08, then came an almost nine-month period of no updates,” said movieviral.com’s Butler. “People who follow viral campaigns like I do like to be constantly trying to find something. There always has to be a challenge.” Site News
New Viral Pages: Iron Man 2 & Tron Legacy July 31, 2009August 1, 2009After a big Comic-Con weekend, we have added to the site two new pages for recent viral campaigns that started with the convention: Iron Man 2 and Tron Legacy. Be sure to check their pages out for the latest news and websites associated with their viral campaigns. As always, if… Read More
Welcome our new contibutors! August 24, 2009August 24, 2009MovieViral.com is proud to welcome some new staff members to the team! Viral campaigns are becoming more popular by the day and there is an ever demanding want for more up-to-date and in-depth viral news, so we’re proud to welcome all of these new contributing writers. Below is a list… Read More
MovieViral’s Official 2010 San Diego Comic-Con Preview! July 16, 2010October 18, 2011Welcome to MovieViral’s Official 2010 San Diego Comic-Con Preview! We will be covering the mega event live from the convention floor and wherever else the festivities take us. This year’s convention takes place from Thursday July 22 to Sunday July 25, with Wednesday July 21 being the Con’s preview night…. Read More