Transfomers Viral Updates Nick Butler, June 19, 2009June 25, 2009 If you haven’t heard by know, Transformers is doing a viral campaign, or as they call it an ‘extended film experience’ campaign. Recently, there has been a plethora of videos with machines turning into Transformers. Take a look at the newest one.Pretty cool if you ask me, and well done. This being released just a week before Transformers hits the theatres.Check out some past ‘sightings’.Tokyo sighting: http://www.youtube.com/watch?v=Q0oQZi2G_NsBarcelona sighting: http://www.dailymotion.com/RubiTruji/video/16052462Berlin sighting : http://www.vimeo.com/5125821Some less obvious sightings are below:Machu Pichu sighting: http://i641.photobucket.com/albums/uu135/p3t3r_photo/DSC00030.jpg (zoom into the right of the smaller peak in the middle)Sydney sighting: http://www.flickr.com/photos/39037857@N02/3611390815/sizes/l/ (see the left of the bridge)Perth sighting: http://www.flickr.com/photos/38855539@N05/ (see the two photos of Johnny, with the lake in the background)The most recent sightings have been in France and the UK. In France, a model airplane turned into a Transformer: http://www.dailymotion.com/Vinnylemans/video/16143347 And the newest, the scooter turning into a Transformer. http://www.youtube.com/watch?v=xo0cwRY59X4.And if you haven’t seen them by now, check out the viral website: http://www.therealeffingdeal.com/ andhttp://www.gianteffingrobots.com.The official website is http://www.TransformersMovie.com and the movie releases nation wide June 24th.Follow Nick Butler on Twitter! Viral Marketing Transformers
Short Film “Reboot” Starts ARG Involving Trailer April 9, 2012April 9, 2012The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More
The Walking Dead “Spread the Dead” Contest October 22, 2010Recently AMC has created a new tactic in order to promote its new series The Walking Dead. In case you don’t already know, The Walking Dead is a new show produced by Frank Darabont about a group of survivors and the aftermath of the zombie apocalypse. The show is premiering… Read More