Transfomers Viral Updates Nick Butler, June 19, 2009June 25, 2009 If you haven’t heard by know, Transformers is doing a viral campaign, or as they call it an ‘extended film experience’ campaign. Recently, there has been a plethora of videos with machines turning into Transformers. Take a look at the newest one.Pretty cool if you ask me, and well done. This being released just a week before Transformers hits the theatres.Check out some past ‘sightings’.Tokyo sighting: http://www.youtube.com/watch?v=Q0oQZi2G_NsBarcelona sighting: http://www.dailymotion.com/RubiTruji/video/16052462Berlin sighting : http://www.vimeo.com/5125821Some less obvious sightings are below:Machu Pichu sighting: http://i641.photobucket.com/albums/uu135/p3t3r_photo/DSC00030.jpg (zoom into the right of the smaller peak in the middle)Sydney sighting: http://www.flickr.com/photos/39037857@N02/3611390815/sizes/l/ (see the left of the bridge)Perth sighting: http://www.flickr.com/photos/38855539@N05/ (see the two photos of Johnny, with the lake in the background)The most recent sightings have been in France and the UK. In France, a model airplane turned into a Transformer: http://www.dailymotion.com/Vinnylemans/video/16143347 And the newest, the scooter turning into a Transformer. http://www.youtube.com/watch?v=xo0cwRY59X4.And if you haven’t seen them by now, check out the viral website: http://www.therealeffingdeal.com/ andhttp://www.gianteffingrobots.com.The official website is http://www.TransformersMovie.com and the movie releases nation wide June 24th.Follow Nick Butler on Twitter! Viral Marketing Transformers
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
Exclusive Interview: Greg Broadmore of Weta Workshop (District 9 Designer) September 15, 2009January 8, 2010When you were watching District 9, what was your favorite part? For some of you it was when Wikus took control of the Exo suit and led Christopher back to his son. For others it may be when Christopher and his son began ascending to the mother ship; personally, my… Read More
Viral Experience For “…In The Woods” Is As Trippy As The Documentary Itself March 19, 2011March 23, 2011To call …In The Woods a documentary would be like calling Donnie Darko a family drama. Experimental filmmaker Jennifer Elster directs the mysterious film that has actors, scientists, and other prominent professionals go just where the title says. To match the mysteriousness of the film’s premise, an online experience has… Read More