Check it out: MovieViral in the LA Times David, June 19, 2009June 21, 2009 Nick Butler, the Editor-in-Chief of MovieViral.com, was interviewed by Chris Lee of the LA Times. The article was concerning the unique viral marketing of District 9 and these ingenious advertisements have created a lot buzz for the film, set to release August 14th. While I think ARG aspect of the viral has been filled with holes, the marketing outside of that is marvelous.Here are some excerpts from the article (which you can read here) with Nick Butler. He goes in depth about his personal “likes” and “dislikes” of District 9.“The billboards, benches and websites are a great way to advertise movies, because it gets people talking,” explained Nick Butler, editor in chief of MovieViral.com, which has been following the film’s promotions for nearly a year. “What we see with ‘District 9’ is a combination of real-life experiences mixed in with game experiences that involve websites and Twitter. It is a very successful viral campaign.”Still, for whatever buzz the campaign has generated, some film fetishists point out the marketing hasn’t been without certain hiccups. Chief beef: Over the course of its 10-month existence, “D9’s” viral has gone dormant for long periods, disheartening self-professed fanboys keeping tabs on the movie’s roll-out. “This viral started in August ’08, then came an almost nine-month period of no updates,” said movieviral.com’s Butler. “People who follow viral campaigns like I do like to be constantly trying to find something. There always has to be a challenge.” Site News
Comic-Con Coverage Update July 23, 2009June 6, 2010Alright folks, we have an update on our Comic-Con coverage. We are having special guest Rose Meza from ShredorDie.com reporting from inside the walls of the convention center. You can follow her on Twitter for live updates, and we’ll be posting anything she finds on the site, of course. She… Read More
WonderCon Swag Contest! April 20, 2011April 20, 2011We are giving away some of the swag I got at WonderCon over on our Twitter page. After the break, see what we are giving away, as well as the basic rules. Read More
MovieViral’s Birthday Extravaganza! January 29, 2010January 29, 2010That’s right, it’s our first birthday here at MovieViral. It’s hard to believe that just year ago today, we had our first post. Since then, we have grown quite a bit, but our focus on giving you the best viral news on movies and television has not changed. Everyone here… Read More