Update: District 9 Community Watch Nick Butler, June 20, 2009June 20, 2009 The page reads “Non Human Sightings in North America” and it consists of over 8 regions within which people are placing their calls claiming to have spotted Non-Humans. The website, like every other website developed for this viral, is very well designed. Check it out here.Personally, I love all the things they’ve been doing with the ARG side of the viral since June. But, with all the links to the other websites and just lack of updates for however many months, it’s hard to get back into. If you haven’t yet, check out the articles we posted a few days ago- Why can’t Sony do anything right and Why Sony has done everything right for two different takes on Sony’s use of viral marketing.Thanks to andyboy35 from the forum for spotting this!Follow Nick Butler on Twitter! Viral Marketing District 9
“The Amazing Spider-Man 2” Viral Review May 5, 2014May 5, 2014Grossing $97 million domestically for a total of $370 million worldwide, The Amazing Spider-Man 2 has already proven to be a financial success, despite not having broken any records. While the descent numbers and mixed to negative reviews speak for themselves, there is no doubt that if Sony’s Spider-Man Cinematic… Read More
“Reading Rainbow” Kickstarter Ends Campaign With $5.4 Million July 3, 2014July 2, 2014Briefly: LaVar Burton‘s Reading Rainbow may have reached it’s $1 million goal in a day, but fans would keep backing the project for days and weeks until it reached its $5 million goal. And now that the 35-day campaign has come to an end, it’s time to count how backers… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More