Lionsgate – BROTHERS Trailer Scott Caldwell, July 13, 2009July 14, 2009 We at MovieViral are pretty specific when it comes to movies with a viral approach, but if it picks up in quality where it’s minimal in viral, we’ll gladly post it. In this case, it’s a Lionsgate film: BROTHERSBROTHERS tells the powerful story of two siblings, thirty-something Captain Sam Cahill (Tobey Maguire) and younger brother Tommy Cahill (Jake Gyllenhaal), who are polar opposites. A Marine about to embark on his fourth tour of duty, Sam is a steadfast family man married to his high school sweetheart, the aptly named Grace (Natalie Portman), with whom he has two young daughters. Tommy, his charismatic younger brother, is a drifter just out of jail who’s always gotten by on wit and charm. When his Black Hawk helicopter is shot down in the mountains Sam is presumed dead and the Cahill family suddenly faces a shocking void. Tommy tries to fill in for his brother by assuming newfound responsibility for himself, Grace, and the children. In the grief and strangeness of their new lives, Grace and Tommy are naturally drawn together. Their longstanding frostiness dissolves, but both are frightened and ashamed of the mutual attraction that has replaced it.But Sam is not dead; he and a fellow soldier have been captured by Taliban fighters. In Afghanistan’s harsh, remote Pamir Mountains, Sam is subjected to traumas that threaten to rob him of his very humanity. At the same time that Sam’s sense of self is being destroyed overseas, Tommy’s self-image is strengthening at home.When Sam unexpectedly returns to the States, a nervous mood settles over the family. Sam, uncharacteristically withdrawn and volatile, grows suspicious of his brother and his wife. Their familiar roles now nearly reversed, Sam and Tommy end up facing the ultimate physical and mental challenge when they confront each other. In the shifting family dynamics, who will dominate? Directed by six-time Oscar® nominee Jim Sheridan (IN AMERICA, IN THE NAME OF THE FATHER), BROTHERS tells the compelling tale of how two brothers come to terms with issues of love, loyalty, and manhood—and with the woman caught between them.This cast actually looks as if they will work together really well. They all look good next to each other. Not to mention what looks to be some pretty powerful performances. Just take a peak at the trailer and let us know what you think. BROTHERS is set for release on December 4th. Viral Marketing Brothers
Who Is Patient Zero? July 7, 2010August 31, 2010Patient Zero: The name given to the first carrier of an illness that has spread to others, or in this case a new horror movie hitting our screen soon. Not much is known about this forthcoming film, however a viral website has been created to accompany the release. Check out… Read More
What If: Anti-Surrogates November 1, 2009January 23, 2010Last time on “What If” we had a look at how the the Surrogates viral could have been. The article explored the world prior to surrogates being a common sight and looked to explain our future and their path. We felt the film was lacking in explanation as to why… Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More