Funny People Randy Documentary Dan Koelsch, July 13, 2009April 3, 2010 As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about his rise to fame. So far only Part 1 is uploaded, so I look forward to Part 2. Check out the video, embedded below. Raaaaaaaandy – Part 1 (Funny People) from Aziz Ansari This is the first time I even noticed the character has a MySpace, so check that out. Funny People, directed by Judd Apatow and starring Adam Sandler, opens July 31st. See our section on the film’s viral to see even more funny material. Viral Marketing Funny PeopleRandy
“Mad Men” Press Release Goes Viral June 17, 2013June 17, 2013Mad Man has been described in many ways, and if you don’t believe me, just count the number of awards the show was earned throughout its televised run. But last night’s episode is the one that everyone seems to be talking about, something someone on facebook or twitter wold have… Read More
“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance January 21, 2011Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More