Comic-Con 2009: Pre-Game Viral Marketing Ian DeVere, July 22, 2009June 6, 2010 Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David!Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On the District 9 front, our friend Alex Billington over at FirstShowing snapped this awesome little pic of the District 9 truck that will be at Comic-Con: Notice how that’s the exact same truck seen in the trailers. Moving onto 2012 now, another friend of ours, Peter Sciretta from /film took these couple pics of 2012 viral posters from around the area: Also, this email was just sent out from IHC:I am happy to announce that, at Comic-Con in San Diego, the IHC will be looking for people to participate in our prestigious IHC Ambassador program. Our Ambassadors will receive access to exclusive resources and information from the IHC.I would particularly urge you to do your utmost to become an Ambassador.If you or someone you know is planning to go to Comic-Con, be on the lookout for the postcard we will distribute there. Youll also want to follow @TheIHC on Twitter. This will be the main way in which we will communicate information about how one can become an Ambassador. We’ll also be seeking Ambassadors among those who can’t make it to San Diego, so it’s crucial to follow us on Twitter. So that’s it for the pre-game festivities (or is it?), make sure you check back here frequently for our 2009 Comic-Con coverage, starting tomorrow! District 9 hits theaters everywhere on August 14th, 2009. 2012 will arrive in theaters on November 20th. Comic-Con Events Viral Marketing 2012Comic-ConDistrict 9
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More
Exclusive: “What’s In The Box?” Director Confirms Feature Film Still Happening April 4, 2010About one year ago a mysterious short film called “What’s In the Box?” by Tim Smit was posted on YouTube that impressed millions with it’s convincing (but unofficial) connection to LOST, Half Life, Portal, and Samsung, along with great VFX mystery and action. It lead to a complex fan-made viral… Read More
“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign February 26, 2013Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour… Read More
I heard they were giving out stuff at the Con, does anyone know how I can snag some free IHC swag since I don’t live in San diego? Or is there a way I can sign up for the raffle I heard about?
Hi Marc-Not sure where you’d be able to grab 2012 swag anywhere, but I think our Comic-Con reporters grabbed a bunch of different things there that we plan to give away. I’m not positive what we do and don’t have, but you’ll know soon.