2012 Viral: Preservation Lists and Charlie Frost Ads Dan Koelsch, August 4, 2009August 6, 2009 Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and Music, where you can enter your nomination for what should be preserved. Currently, only the film section is open for submissions, but you can see for each section the dates for nominations and voting. The idea is pretty cool, though I don’t know what the endgame is here. There’s no hook to get people interested in participating. Also, I would think that this kind of event would be done within their viral campaign. It would make more sense for the IHC to be conducting this survey. I have no idea why they didn’t think to tie it in. Last note about this site: You may notice on the top it says “At cinemas from December 11”. We’re not sure why, since to our knowledge, the film is still slated to open November 13th of this year. Charlie Frost is going all out lately with the updates. He has some billboards in Los Angeles, and promises more are to come. What do you think of the new site and Charlie Frost’s ads? Update: A representative from Sony confirmed the film is still opening in November for the US, and that the date on site was meant to reflect the international release. Viral Marketing 2012
Viral Video: MTV Movie Awards Promo for Host Aziz Ansari April 30, 2010April 30, 2010The MTV Movie Awards have grown to become one the top award shows in terms of views, though probably not prestige. In honoring that tradition, comedian and actor Aziz Ansari (Funny People, Parks and Recreation) is hosting this year. One of their promos takes a deep look into the question… Read More
Predators Website Has New Features and Games June 30, 2010A while back, the Predators website debuted with the promise of interesting features. There has been some anticipation on exactly what these features were. Fortunately, two have been activated, and both are definitely not for anyone who doesn’t like highly NSFW images. Get ready to slash a site and loose… Read More
“The Hunger Games” Viral Knows Who You Are August 29, 2011August 30, 2011Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you… Read More
I feel bad, we’ve been saying November 20th is the release date in almost every article we’ve posted. Maybe they changed it again, or maybe we were always wrong.