Robert Rodriguez’s Newest Film Stars Kobe Bryant Dan Koelsch, February 3, 2011 We’ve seen big name directors try their hand at commercials before, so it should be no surprise that Robert Rodriguez (Sin City, Machete) has taken the plunge with Nike. Rodriguez directed a short film starring Los Angeles Lakers basketball phenom Kobe Bryant called The Black Mamba (Bryant’s nickname for being a fierce competitor). The film will debut on Nike’s Facebook page on February 19th, the weekend of the NBA All-Star Game. See the first two trailers after the break, as well an interview with Rodriguez and Bryant and the poster. As you can tell from the trailers and posters below, the film will have cameos from Bruce Willis, Danny Trejo, and Kanye West. Willis and Trejo are both Rodriguez regulars, but it will be interesting to see how West plays into all of this. The ads are very Machete-like, but with Sin City-like visuals.Source: LA Times Viral Marketing Viral Videos Kobe BryantNikeRobert RodriguezShort film
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More
Stark Expo Gives New Viral Page April 6, 2010April 7, 2010Not only does Tony Stark have a suit that helps him fly and kick ass, but it also helps you overcome challenges in everyday life! The HazTech Exoskeleton from AccuTech will allow you to improve your strength, whether it be to get out of your car without pain, or smash… Read More