District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Learn About Newton Haven’s Infamous Pub Crawl in “The World’s End” Viral Video July 2, 2013July 2, 2013The World’s End is a apocalyptic comedy where five friends (including Simon Pegg and Nick Frost) come back to their hometown of Newton Haven to complete an epic 12 stop pub crawl that finishes at The World’s End. Unfortunately, something strange is going on in their neighborhood, but you can… Read More
Teaser Released for Transmedia Film “2088” November 21, 2012SMI Entertainment’s 2088 is an inde sci-fi action movie written and directed by Steven Ilous, a visual effects supervisor for several big budget films. The studio released a trailer yesterday, and it looks pretty badass. SMI deals mainly in transmedia projects, so it will fun to see what they do… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More