District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Super 8 Viral Update: “They got to him” April 24, 2011When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help… Read More
Sony Pushes “RoboCop” Viral Marketing Campaign At CES January 8, 2014When you have a product to present at CES, it is most likely to use cutting edge technology that will likely change the way people live. Sony is no stranger to that. They are one of the premier technology companies. But when you have a movie like RoboCop hitting theaters… Read More
2012: Dallas Drop Results October 29, 2009October 29, 2009Update: We have the decoded message thanks to Rowan from Unfiction. Again, nothing revealing: Re: Project Naaczaal Status Briefing, October 27 Negotiations on the site for full-scale construction have completed. More information regarding the site selected will be available on an as-needed basis for teams involved in shipping and construction… Read More