District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
“Muppets Most Wanted” TV Spot Sees The Internet Outraged Over New Muppets Film’s Zero Nominations January 12, 2014January 13, 2014The Golden Globes are just one of the many Hollywood award ceremonies that precedes the big show, the Academy Awards. We’ve seen many TV spots for Golden Globe nominated films in the past few weeks. But one film wasn’t feeling the love, and that film isn’t even out in theaters… Read More
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
District 9 – The Back Story August 10, 2009August 10, 2009io9.com has a great article up in regards to how the aliens came to be. The video is great, but this is the interesting part: Who are the humanly named “prawn” aliens of District 9, and where did they come from? Director Neill Blomkamp reveals all to us about these beings, their… Read More