District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Join The Investigation for AMC’s “The Killing” April 1, 2012The second season of AMC’s The Killing premieres tonight, as the murder of teenager Rosie Larsen has yet to be solved. The show is a unique procedural that focuses on a single case for the entire series and delves into personal impact of the murder. Now you can follow along… Read More
Conspiracy Email Leads to “Branded” Clip June 24, 2012June 23, 2012When we last told you about the movie Branded, it looked like there would be some viral marketing involving QR codes. The sci-fi thriller is about a man who sees the world for what it really is, advertising controlled by aliens. The viral campaign is all about uncovering the conspiracy,… Read More
“Jurassic World” Viral Site Reveals Countdown to Thanksgiving November 18, 2014November 18, 2014Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme… Read More