District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Rent “The Big Lebowski” through Facebook August 22, 2011August 22, 2011If you asked me who I’d like to see team up with the Coen Brothers, I wouldn’t nominate Mark Zuckerberg, but that seems to be the case now that The Big Lebowski is available to rent through Facebook. Read More
Skype Shines A Light On Heroes ‘Behind The Shield’ With Captain America February 27, 2014February 27, 2014Captain America is one of Marvel’s supers who represents the everyman as a symbol of heroism, of the commitment to make the world a better place. In honor of the upcoming film both Skype and Marvel have partnered up with the cast of Captain America: The Winter Soldier to salute… Read More