District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Hitchcock PSA Warns Against Using Cell Phones in Theaters October 15, 2012October 15, 2012Anthony Hopkins plays the legendary director Alfred Hitchcock in the biopic Hitchcock, which has a limited theatrical release on November 23rd. Hopkins takes on the character again in a theater PSA that warns that nothing is scarier than using your cell phone during a movie. Check out the PSA (ironically… Read More
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More
“The Dark Knight Rises” Prologue with “Mission: Impossible: Ghost Protocol”? October 19, 2011October 19, 2011It has been a few months since we’ve seen any official footage from Chris Nolan’s final entry in Batman’s saga. In the trailer’s wake, we’ve been bombarded with leaked set videos and pictures, spoiling plot points. But for those of us who have been fighting temptation to look at said… Read More