District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Zack Snyder’s “Batman Vs Superman” Batmobile And Batsuit Reveal Tweet Instantly Goes Viral May 13, 2014May 13, 2014Yesterday, Zack Snyder tweeted a teaser image of the Batmobile, a month before the film officially starts production. A brilliant marketing move to say the least, one that would help get the official image out before leaked set photos would appear on the web. Snyder did state that he would… Read More
New ‘Lost’ Teaser Features Mr. Cluck’s January 8, 2010November 16, 2010A new teaser commercial has hit the web for the final season of ABC’s “Lost”, and it features Hurley and Mr. Cluck’s Chicken Shack. For those diehard fans out there, you’ll remember Hurley used to work at Mr. Cluck’s, then used some of his lottery winnings to buy the restaurant…. Read More