District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Where is Alvin!? Help Find Everyone’s Favorite Chipmunk! November 1, 2011During a hand and footprint ceremony today, celebrating the release of their new film, Alvin and the Chipmunks: Chip-Wrecked, at the legendary Chinese Theater in Hollywood, Alvin and the Chipmunks frontman, Alvin, went missing! Jason Lee, who plays Dave Seville in the Chipmunk films, announced plans to locate Alvin. You… Read More
Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time June 9, 2014June 9, 2014From the people who brought you Red Vs. Blue comes an IndieGoGo campaign most of you have seen already. The very popular YouTube channel Rooster Teeth, which has 5 million followers and up to 2 billion views, started out as a Halo parody between red and blue players, turned to… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More