Japanese Ads for “The Cabin in the Woods” Deemed Too Scary Dan Koelsch, March 9, 2013 Can you believe that the horror film The Cabin in the Woods was released in Japan only this weekend, almost a year after its US release? The marketing leading up to the film’s opening makes up for extreme delay a bit by being a little too effective. Hit the jump for details. Ads placed in major train stations in the Tokyo area had “originally showed a female figure covered in blood, banging on the glass and begging for passing commuters to save her”, according to Rocket News 24. This is relevant to the film, but I don’t want to spoil it for anyone. The ads were toned down by dulling the colors of the gore and blood after an advertising standards agency deemed them too scary. Below are images of the ads as they look now, and the ads will be up until Sunday. Cabin in the Woods is available on Blu-ray now. Viral Marketing Cabin in the Woods
2012: The Truth Revealed November 21, 2009Well, at least in the eyes of Saturday Night Live. It wouldn’t take long for those known for their political mockery to come up with, what is hopefully never to happen, but the “real” reason behind the 2012 apocalypse. If the IHC is watching, please, help us! How’s that ark… Read More
Muse Launch Viral Campaign for The Resistance July 19, 2009Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin,… Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More