You Got Your District 9 In My 2012 Scott Caldwell, August 14, 2009August 14, 2009 So hopefully it was the same for all viewers of District 9 this weekend, that you got a sneak peek at some new stuff from 2012. This would have been BEFORE the previews, so if you were late, then you may just have to wait for it to be released online. The scene shows Charlie Frost, our beloved wikipedia of 2012 info, taking calls, as he does in his viral videos. However, a straggler shows up to his basement to find out just what he’s blabbering about. It’s none other than Jackson Curtis (John Cusack)! Charlie continues to school Mr. Curtis in the art of the apocalypse all while informing him of his free blog, which he does not name. He tells him to watch this (from ThisIsTheEnd.com): It then goes into clips that we have all seen from the trailer. Then, at the end, www.thisistheend.com shows on the screen. It’s interesting that the official site whowillsurvive2012.com is not mentioned. Wonderful way to plug another Sony film. I could hear some people’s confusion, and interest when the site came to the screen. Very smart move by Sony to get the next viral noticed. District 9 is in theaters now, and 2012 will be released November 13th. For more information on the 2012 viral campaign, check out our 2012 page. Viral Marketing 2012District 9
Another You. Another Chance. “Another Earth”. May 29, 2011A few weeks back, we reported on a Fringe ARG that allowed you to take a look into the alternate universe and find out how the other you lives their life in a limited capacity. Now Fox Searchlight is giving you a chance to actually meet and interact with the… Read More
Do You Live Near a ‘Murder House’? This “American Horror Story” App Will Let You Know September 21, 2012September 21, 2012You know how when you buy a house, the real estate agent is supposed to tell you the home’s history? What if the house you were looking at purchasing had a very gruesome, blood-stained past? You probably wouldn’t buy it and move on to the next listing. Well believe it… Read More
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More