You Got Your District 9 In My 2012 Scott Caldwell, August 14, 2009August 14, 2009 So hopefully it was the same for all viewers of District 9 this weekend, that you got a sneak peek at some new stuff from 2012. This would have been BEFORE the previews, so if you were late, then you may just have to wait for it to be released online. The scene shows Charlie Frost, our beloved wikipedia of 2012 info, taking calls, as he does in his viral videos. However, a straggler shows up to his basement to find out just what he’s blabbering about. It’s none other than Jackson Curtis (John Cusack)! Charlie continues to school Mr. Curtis in the art of the apocalypse all while informing him of his free blog, which he does not name. He tells him to watch this (from ThisIsTheEnd.com): It then goes into clips that we have all seen from the trailer. Then, at the end, www.thisistheend.com shows on the screen. It’s interesting that the official site whowillsurvive2012.com is not mentioned. Wonderful way to plug another Sony film. I could hear some people’s confusion, and interest when the site came to the screen. Very smart move by Sony to get the next viral noticed. District 9 is in theaters now, and 2012 will be released November 13th. For more information on the 2012 viral campaign, check out our 2012 page. Viral Marketing 2012District 9
MTV’s “Iron Man 3” Clip Unlocked April 12, 2013April 12, 2013Earlier in the week, MTV.com hosted an arc reactor that needed to get to 100% before they would release a clip from Iron Man 3. The power increased with each tweet that had the hashtag #UnlockIronMan, and now we can reveal the clip. Unfortunately, it’s more like a 13 second… Read More
Tron Soundtrack Daft Punk Poster Revealed October 20, 2010After a delay of over a week, the Tron Legacy soundtrack website has revealed the exclusive Daft Punk poster that will ship with the “Delux Pre-Order” package of the album. As most know, Daft Punk produced the entire soundtrack and score for the film. See the glow-in-the-dark poster after the… Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More