You Got Your District 9 In My 2012 Scott Caldwell, August 14, 2009August 14, 2009 So hopefully it was the same for all viewers of District 9 this weekend, that you got a sneak peek at some new stuff from 2012. This would have been BEFORE the previews, so if you were late, then you may just have to wait for it to be released online. The scene shows Charlie Frost, our beloved wikipedia of 2012 info, taking calls, as he does in his viral videos. However, a straggler shows up to his basement to find out just what he’s blabbering about. It’s none other than Jackson Curtis (John Cusack)! Charlie continues to school Mr. Curtis in the art of the apocalypse all while informing him of his free blog, which he does not name. He tells him to watch this (from ThisIsTheEnd.com): It then goes into clips that we have all seen from the trailer. Then, at the end, www.thisistheend.com shows on the screen. It’s interesting that the official site whowillsurvive2012.com is not mentioned. Wonderful way to plug another Sony film. I could hear some people’s confusion, and interest when the site came to the screen. Very smart move by Sony to get the next viral noticed. District 9 is in theaters now, and 2012 will be released November 13th. For more information on the 2012 viral campaign, check out our 2012 page. Viral Marketing 2012District 9
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More
Marvel to Launch “Avengers Alliance” Facebook Game January 9, 2012January 9, 2012Today, Marvel Entertainment announced it will be launching a massive, combat role-playing Facebook game featuring many of their most iconic heroes and villains. Marvel: Avengers Alliance follows an original storyline in the Marvel Universe, created specifically for the game. We’ve got more information and some pics of gameplay from the… Read More
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More