You Got Your District 9 In My 2012 Scott Caldwell, August 14, 2009August 14, 2009 So hopefully it was the same for all viewers of District 9 this weekend, that you got a sneak peek at some new stuff from 2012. This would have been BEFORE the previews, so if you were late, then you may just have to wait for it to be released online. The scene shows Charlie Frost, our beloved wikipedia of 2012 info, taking calls, as he does in his viral videos. However, a straggler shows up to his basement to find out just what he’s blabbering about. It’s none other than Jackson Curtis (John Cusack)! Charlie continues to school Mr. Curtis in the art of the apocalypse all while informing him of his free blog, which he does not name. He tells him to watch this (from ThisIsTheEnd.com): It then goes into clips that we have all seen from the trailer. Then, at the end, www.thisistheend.com shows on the screen. It’s interesting that the official site whowillsurvive2012.com is not mentioned. Wonderful way to plug another Sony film. I could hear some people’s confusion, and interest when the site came to the screen. Very smart move by Sony to get the next viral noticed. District 9 is in theaters now, and 2012 will be released November 13th. For more information on the 2012 viral campaign, check out our 2012 page. Viral Marketing 2012District 9
More 2012 Viral? Yes Please. September 12, 2009Yesterday I told you about a new viral site for 2012, and now, Mr Charlie Frost has done it again. He must keep his Winnebago jam packed with resources. It’s like an Encyclopedia Britannica of viral. ThisIsTheEnd is reporting yet another viral site (once again, confirmed to be Sony’s) called… Read More
Test Subjects Needed ARG Updates: Scary Voicemail And More July 7, 2011When we last left off with the Test Subjects Needed (aka Human Preservation Project, aka Mission Icefly) ARG, we had found the Survival Code website that lead to a countdown, as well as the site for the Traelak Institute. Now there are a few more updates for the campaign, including… Read More
Viral Marketing FX Series “Lights Out” Wants You To Knock Out A Heavyweight January 4, 2011Basic cable is the new home for complex dramas, and FX looks to continue the trend with their boxing series Lights Out. The show follows heavyweight fighter Patrick ‘Lights’ Leary,” played by Holt McCallany, and FX has created a live-action online game where you can fight Leary. Check out the… Read More