Kung Fu Panda Karate Chops YouTube Dan Koelsch, May 12, 2011 May 26th sees the theatrical release of Kung Fu Panda 2, the sequel to the hit animated film from 2008. To promote the release, Dreamworks Animation has gotten social media experts The Visionaire Group to help Po showcase his skills on YouTube. Get the full details after the break. In the film, Po (voiced by Jack Black) is a plus-size panda who was surprisingly chosen as a Dragon Warrior and now must join forces with new kung fu masters to take on an old enemy. Check out the video below where Black finds a unique way to get into character after playing around with his signature catch phrase (skadoosh!).Where does he walk off to? Click on the video like it asks you to, and you’ll be taken to the official Kung Fu Panda 2 YouTube Channel, where Jack Black returns as Po and uses his Kung Fu on the video sharing website. Go ahead and play around with it. My favorite part is how Po’s eyes follow your cursor, and his stomach growls when the cursor is over it. You also get access to other easter eggs like fortune cookies and hidden videos. See if you can find them all!You may remember that The Expendables did something similar last year, which shouldn’t be surprising considering The Visionaire Group, a company whose work we have covered on several occasions, did that “interactive brand channel” as well. Social Networks Viral Marketing Viral Videos Kung Fu Panda 2The Visionaire GroupViral videoYouTube
Viral Website For “The Purge” Helps to Explain Premise May 31, 2013Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More
“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! May 9, 2013May 9, 2013Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with… Read More