Kung Fu Panda Karate Chops YouTube Dan Koelsch, May 12, 2011 May 26th sees the theatrical release of Kung Fu Panda 2, the sequel to the hit animated film from 2008. To promote the release, Dreamworks Animation has gotten social media experts The Visionaire Group to help Po showcase his skills on YouTube. Get the full details after the break. In the film, Po (voiced by Jack Black) is a plus-size panda who was surprisingly chosen as a Dragon Warrior and now must join forces with new kung fu masters to take on an old enemy. Check out the video below where Black finds a unique way to get into character after playing around with his signature catch phrase (skadoosh!).Where does he walk off to? Click on the video like it asks you to, and you’ll be taken to the official Kung Fu Panda 2 YouTube Channel, where Jack Black returns as Po and uses his Kung Fu on the video sharing website. Go ahead and play around with it. My favorite part is how Po’s eyes follow your cursor, and his stomach growls when the cursor is over it. You also get access to other easter eggs like fortune cookies and hidden videos. See if you can find them all!You may remember that The Expendables did something similar last year, which shouldn’t be surprising considering The Visionaire Group, a company whose work we have covered on several occasions, did that “interactive brand channel” as well. Social Networks Viral Marketing Viral Videos Kung Fu Panda 2The Visionaire GroupViral videoYouTube
“The Sitter” Has Been Getting Some Hilarious Voicemail! September 15, 2011Earlier this week, we reported the start of a viral campaign for 20th Century Fox’s upcoming release The Sitter, starring Jonah Hill in the title role. Allied-THA distributed flyers with Jonah’s picture and a phone number to call with the message “Need a sitter?” Since the initial report, thousands of… Read More
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
Fringe’s “A Demon’s Twist Rusts”: An Anagram, A Countdown and Sam Weiss April 10, 2011Since we last reported on the Fringe 6:02 AM countdown, there have been some developments. Two more videos have appeared online and another is a mysterious anagram. What is the solution to the anagram? What is revealed in the new videos? What is going to happen at 6:02 AM? Hit… Read More